March 2025
3 articles published
3 articles found
Enriching sGTM with Firestore COGS Data
Learn how to send product margin and cost of goods sold (COGS) data from Firestore to server-side Google Tag Manager.
Mar 19, 202512 min
Case Studies
Case Study: Removing GTM from Lighthouse Performance Impact
How we cut 2.1s off load time by refactoring a bloated GTM container. Real metrics, before-and-after Lighthouse scores, and the exact fixes.
Mar 19, 202510 min
Research
Why Your Lighthouse Score Varies by 3-5 Points Across
A technical deep-dive into how operating system architectures, floating-point precision, and discrete math implementations cause measurable variations...
Mar 19, 202512 min