Free tool
Score a business website in seconds.
88% of local business sites we track fail Core Web Vitals, and only 21% of advertisers measure conversions server-side. See where one site stands, with numbers you can put in an email.
- Core Web Vitals
LCP, CLS and INP on a mobile and a desktop profile, against the thresholds Google ranks on (2.5s, 0.1, 200ms).
- SEO basics
Title, meta description, H1, structured data, sitemap and robots.txt. Six checks, pass or fail.
- Tech stack
The platform and the main libraries and services the site loads.
- Analytics and ads
GA4, Meta Pixel, Google Ads tag and other tags that actually fire on the page.
- Tracking health
Whether conversions are measured server-side and whether a consent tool is present. Scored 0 to 100.
- Peers
How the site compares with businesses in the same category and ZIP, as aggregates: pass rate, ad rate, server-side rate.
For agencies
Run this on every business in your area.
The same checks already exist for every business we track. Filter a city by "fails Core Web Vitals" or "ads without tracking" and the report card is your first email. See the agency filters or start with 250 free credits.