Free tool · UTM builder
Build clean UTMs. Stop polluting your reports.
Properly tagged URLs for your ad campaigns. Auto-lowercased, space-escaped, and shown exactly the way GA4 will read each parameter.
Parameter reference
| Parameter | Required | GA4 dimension | Example |
|---|---|---|---|
| utm_source | Yes | Session source | google, meta, newsletter |
| utm_medium | Yes | Session medium | cpc, email, social |
| utm_campaign | Yes | Session campaign | spring-sale, brand |
| utm_term | No | Manual term | running-shoes |
| utm_content | No | Manual ad content | video-ad, banner-top |
Don't
- Mix cases (Google vs google)
- Use spaces in values
- UTM-tag internal links
- Forget to test through redirects
- Tag organic social posts as cpc
Do
- Lowercase everything (this tool does it for you)
- Use hyphens or underscores
- Only tag external campaigns
- Verify tagged URLs load correctly
- Keep naming conventions consistent across team
UTMs are step one. Tracking is the whole map.
Twenty minutes on a call and we'll walk your tracking setup against your reporting goals.