ROAS Calculator | Return on Ad Spend | OpsBlu
Free tool · ROAS calculator

Know the ROAS that keeps you profitable.

Real return on ad spend, true profit after COGS, and blended ROAS across channels. Without the platform double-counting.

Inputs

Used for blended ROAS. The only ROAS that doesn't double-count.

Results
Platform ROAS
—
Break-even ROAS
—
Profit after ad spend
—
—
Blended ROAS
—
Total store revenue ÷ total ad spend.

Why platform ROAS lies

Google, Meta, and TikTok each report their own ROAS. The problem: they all claim credit for the same conversions. A buyer who saw a Meta ad, clicked a Google ad, then bought. That revenue shows up in both platforms. Sum platform ROAS and you'll overcount by 30–50%.

Use blended ROAS (total store revenue ÷ total ad spend) for the real picture. Use platform ROAS only for per-channel optimization.

Is your tracking giving you the real ROAS?

Broken tracking inflates or deflates the number. Twenty minutes on a call and we'll tell you which one's happening.

Book a strategy call Or run a free audit