ROAS Calculator | Return on Ad Spend | OpsBlu
Free tool · ROAS calculator

Know the ROAS that keeps you profitable.

Real return on ad spend, true profit after COGS, and blended ROAS across channels. Without the platform double-counting.

Inputs

Used for blended ROAS. The only ROAS that doesn't double-count.

Results
Platform ROAS
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Break-even ROAS
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Profit after ad spend
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Blended ROAS
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Total store revenue ÷ total ad spend.

Why platform ROAS lies

Google, Meta, and TikTok each report their own ROAS. The problem: they all claim credit for the same conversions. A buyer who saw a Meta ad, clicked a Google ad, then bought. That revenue shows up in both platforms. Sum platform ROAS and you'll overcount by 30-50%.

Use blended ROAS (total store revenue ÷ total ad spend) for the real picture. Use platform ROAS only for per-channel optimization.

Your tracking might not be giving you the real ROAS.

Broken tracking inflates or deflates the number. Twenty minutes on a call and we'll tell you which one's happening.

Book a strategy call Or run a free audit