542 local businesses in Tacoma, WA, scored on websites, speed and tracking
We track 542 local businesses in Tacoma, WA. 33% are offline entirely, 90% of the rest fail Core Web Vitals on mobile, and only 20% of the ad buyers track conversions server-side.
Updated Oct 22, 2026 Aggregates only. Counts under 5 shown as <5.
Pass = LCP ≤ 2.5s, CLS ≤ 0.1, INP ≤ 200ms. Pass and fail are labelled, not color-only.
Categories in Tacoma, ranked
Each category page breaks down websites, speed, platforms and ad tracking for that trade in Tacoma.
- Restaurants 70
- Landscapers 40
- Real Estate Agents 34
- Auto Repair Shops 31
- General Contractors 31
- Law Firms 30
- Electricians 28
- Plumbers 28
- Cleaning Services 26
- Coffee Shops 26
- Accountants 25
- Dentists 25
- Hair Salons 25
- HVAC Contractors 24
- Roofers 22
- Chiropractors 19
- Gyms 17
- Insurance Agents 16
- Veterinarians 13
- Physical Therapists 12
What stands out in Tacoma
Website coverage in Tacoma, WA: 67% of local businesses have a site. The most common platform is WordPress at 40% of sites.
90% of business websites in Tacoma, WA fail at least one Core Web Vital on mobile. That is 326 sites a performance-focused agency could measurably improve.
Ads without measurement: 59 local businesses in Tacoma, WA buy Google or Meta ads with no server-side conversion tracking. 65% of sites have any analytics tag; 58% use a consent tool.
66 local businesses opened in Tacoma, WA in the last quarter. Contact coverage across the whole set: 89% have a phone on record, 50% an email.
Tacoma vs Washington vs US
Shares are of the relevant base: businesses, websites, or advertisers.
| Metric | Tacoma | WA | US (covered) |
|---|---|---|---|
| No website | 33% | 31% | 31% |
| Websites failing Core Web Vitals | 90% | 88% | 88% |
| Websites running ads | 20% | 23% | 23% |
| Advertisers with server-side tracking | 20% | 23% | 21% |
| Phone on record | 89% | 91% | 91% |
| Email on record | 50% | 49% | 50% |
Nearby cities
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- How we collect and score
89% of records have a phone, 50% an email.
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Own one of these businesses? Remove it. How we collect and score this data: methodology.