4,696 local businesses in Washington, scored on websites, speed and tracking
We track 4,696 local businesses in Washington. 31% are offline entirely, 88% of the rest fail Core Web Vitals on mobile, and only 23% of the ad buyers track conversions server-side.
Updated Oct 22, 2026 Aggregates only. Counts under 5 shown as <5.
Pass = LCP ≤ 2.5s, CLS ≤ 0.1, INP ≤ 200ms. Pass and fail are labelled, not color-only.
What stands out in Washington
Website coverage in Washington: 69% of local businesses have a site. The most common platform is WordPress at 43% of sites.
88% of business websites in Washington fail at least one Core Web Vital on mobile. That is 2,849 sites a performance-focused agency could measurably improve.
Ads without measurement: 560 local businesses in Washington buy Google or Meta ads with no server-side conversion tracking. 61% of sites have any analytics tag; 56% use a consent tool.
558 local businesses opened in Washington in the last quarter. Contact coverage across the whole set: 91% have a phone on record, 49% an email.
Washington vs the covered US
Shares are of the relevant base: businesses, websites, or advertisers.
| Metric | WA | US (covered) |
|---|---|---|
| No website | 31% | 31% |
| Websites failing Core Web Vitals | 88% | 88% |
| Websites running ads | 23% | 23% |
| Advertisers with server-side tracking | 23% | 21% |
| Phone on record | 91% | 91% |
| Email on record | 49% | 50% |
Cities in Washington
Each city has its own page with category breakdowns. Totals are businesses tracked; sweeps still running are marked.
Categories, ranked by count in Washington
Links open the category page for Seattle, the largest covered city; every city page links to its own.
- Restaurants 492
- General Contractors 334
- Auto Repair Shops 309
- Law Firms 286
- Plumbers 273
- Landscapers 269
- Real Estate Agents 260
- Hair Salons 243
- Accountants 237
- Cleaning Services 234
- Coffee Shops 222
- Electricians 216
- Dentists 210
- Insurance Agents 186
- Roofers 178
- HVAC Contractors 170
- Physical Therapists 154
- Chiropractors 151
- Gyms 146
- Veterinarians 126
Best fit
SEO agencies →
88% of sites fail Core Web Vitals in Washington. See the three filters that matter for this segment, pre-applied.
Reports and tools
State of Small Business Websites: Washington →
The first long-form report is in progress. Meanwhile, explore other states or score one website.
Get the 4,696 businesses in Washington
Filter by city, category and signal, then open or export the ones you want.
3¢ per record, 10¢ if new or changed in the last 30 days. 250 free credits with a business email. Contacts reveal when you open a record.
Own one of these businesses? Remove it. How we collect and score this data: methodology.