Salem, OR local businesses: performance, platforms and ad tracking
448 local businesses in Salem, OR, refreshed continuously. 90% of their websites fail Core Web Vitals, 31% have no site, and 55 opened in the last 90 days.
Updated Oct 22, 2026 Aggregates only. Counts under 5 shown as <5.
Pass = LCP ≤ 2.5s, CLS ≤ 0.1, INP ≤ 200ms. Pass and fail are labelled, not color-only.
Categories in Salem, ranked
Each category page breaks down websites, speed, platforms and ad tracking for that trade in Salem.
- Restaurants 51
- General Contractors 32
- Law Firms 32
- Plumbers 27
- Auto Repair Shops 26
- Coffee Shops 26
- Hair Salons 26
- Accountants 24
- Cleaning Services 22
- Landscapers 22
- Real Estate Agents 20
- Chiropractors 18
- Dentists 18
- Insurance Agents 18
- Electricians 17
- HVAC Contractors 16
- Roofers 14
- Veterinarians 14
- Gyms 13
- Physical Therapists 12
What stands out in Salem
31% of local businesses in Salem, OR have no website we can find, which is 140 businesses relying on a listing and a phone number.
Core Web Vitals pass rate for local businesses in Salem, OR: 10%. 277 sites fail on LCP, CLS or INP.
75 local businesses in Salem, OR are advertising. 20% of them have server-side tracking in place, which leaves 60 optimizing on incomplete data.
55 local businesses in Salem, OR first appeared in the last 90 days. New businesses are flagged hot for 30 days and show up in change feeds the day we see them.
Salem vs Oregon vs US
Shares are of the relevant base: businesses, websites, or advertisers.
| Metric | Salem | OR | US (covered) |
|---|---|---|---|
| No website | 31% | 31% | 31% |
| Websites failing Core Web Vitals | 90% | 88% | 88% |
| Websites running ads | 24% | 24% | 23% |
| Advertisers with server-side tracking | 20% | 20% | 21% |
| Phone on record | 91% | 91% | 91% |
| Email on record | 51% | 52% | 50% |
Go deeper
- Explore another place
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- Query this data from an agent
- How we collect and score
91% of records have a phone, 51% an email.
Get the 448 businesses in Salem
3¢ per record, 10¢ if new or changed in the last 30 days. 250 free credits with a business email. Contacts reveal when you open a record.
Own one of these businesses? Remove it. How we collect and score this data: methodology.