Wix Roles and Permissions — Contributor Role Breakdown

Wix uses role-based access control (RBAC) to manage what contributors can do. Understanding each role's permissions helps you assign appropriate access levels.

Available Roles

Site-Level Roles

These roles apply to individual Wix sites:

1. Owner - Full control
2. Admin - Site management
3. Site Member Manager - Manage site members only
4. Blog Writer - Create/edit blog posts
5. Blog Editor - Full blog management
6. Contributor - Custom permission sets
7. Viewer - Read-only access

Organization-Level Roles

For Wix Organizations (multiple sites):

1. Organization Owner - Full organization control
2. Organization Admin - Manage organization settings
3. Billing Manager - Billing and subscriptions only

Detailed Role Breakdown

Owner (Site Owner)

Full control over the site. Only one Owner per site.

Can do:

• Everything (all permissions)
• Transfer ownership
• Delete site
• Manage billing
• Add/remove all contributors
• Edit all content
• Install/remove apps
• Manage domains
• Export site data

Cannot do:

• Be removed by others (must transfer ownership first)

When to assign:

• Primary site owner
• Client receiving site handoff
• Business owner

Security:

• Require 2FA
• Use strong password
• Limit to one person when possible

Admin

Manages the site but cannot transfer ownership or delete site.

Can do:

• Edit all pages
• Manage apps
• Invite/remove contributors (except Owner)
• View analytics
• Manage site settings
• Configure SEO
• Manage domains
• Publish site changes
• View billing (cannot change plans)

Cannot do:

• Transfer ownership
• Delete site
• Change billing/plans
• Remove Owner
• Access organization settings

When to assign:

• Site managers
• Lead developers
• Agency project managers
• Trusted team members

Best practice:

• Have at least one Admin (besides Owner)
• Limit to 2-3 people for security

Site Member Manager

Manages site members (customer accounts) only.

Can do:

• View site members
• Approve member registrations
• Block/unblock members
• Manage member roles (if using member levels)
• Send member emails
• Export member data

Cannot do:

• Edit site pages
• Manage apps
• Change site settings
• Access billing
• View full analytics

When to assign:

• Community managers
• Customer support staff
• Membership coordinators

Use case:

• Sites with Wix Members enabled
• Community or membership sites
• E-learning platforms

Blog Writer

Creates and edits blog content only.

Can do:

• Create new blog posts
• Edit own blog posts
• Upload images to blog
• Manage own post drafts
• Publish posts (if permission granted)

Cannot do:

• Edit other people's posts (by default)
• Delete published posts
• Manage blog settings
• Edit site pages
• Access analytics
• Manage apps

When to assign:

• Content writers
• Guest bloggers
• Marketing team members

Customization:

• Can grant/deny publish permission
• Can allow editing others' posts

Blog Editor

Full blog management including settings and other writers' posts.

Can do:

• Create/edit/delete all blog posts
• Manage blog categories/tags
• Configure blog settings
• Manage blog layout
• Publish/unpublish posts
• Manage other writers' posts
• Schedule posts

Cannot do:

• Edit non-blog site pages
• Manage apps (except blog-related)
• Access billing
• Manage domains

When to assign:

• Managing editor
• Content director
• Blog administrator

Best practice:

• One Blog Editor per blog
• Oversees all Blog Writers

Contributor (Custom)

Customizable role with granular permissions.

Available permissions:

Content:

• Edit specific pages (choose which)
• Edit all pages
• Manage media library
• Manage blog (if enabled)

Apps & Features:

• Manage specific apps
• Manage bookings
• Manage events
• Manage stores/products

Analytics:

• View site analytics
• View marketing analytics

Settings:

• Manage SEO
• Manage site settings
• Manage members

When to assign:

• Custom access needs
• Temporary projects
• Specialized roles (e.g., only manages products)

How to configure:

1. Invite contributor
2. Select "Contributor" role
3. Choose specific permissions
4. Send invite

Example configurations:

Product Manager:

• Manage Wix Stores
• Edit product pages
• View analytics
• Edit other pages

SEO Specialist:

• Manage SEO settings
• View analytics
• Edit meta descriptions
• Edit page content

Designer:

• Edit all pages
• Manage media
• Publish changes (requires approval)
• View billing

Viewer

Read-only analytics access.

Can do:

• View site analytics
• View site performance reports
• Export analytics data
• View marketing reports

Cannot do:

• Edit anything
• View site in Editor
• Manage apps
• Access billing
• Invite contributors

When to assign:

• Stakeholders
• Clients (for reporting)
• Marketing analysts
• Executives (reports only)

Best practice:

• Perfect for "report-only" access
• No risk of accidental changes

Organization Roles

Organization Owner

Full control over Wix Organization and all sites within it.

Can do:

• Manage all organization sites
• Add/remove sites from organization
• Manage organization billing
• Invite organization team members
• Assign roles across sites
• Transfer organization ownership
• Delete organization

When to assign:

• Business owner
• Agency owner
• Primary account holder

Important:

• Only ONE Organization Owner
• Different from Site Owner

Organization Admin

Manages organization but cannot transfer ownership.

Can do:

• Add/remove sites
• Manage team members
• Assign site access
• View organization analytics

Cannot do:

• Transfer organization ownership
• Delete organization
• Modify billing (view only)

When to assign:

• Operations managers
• Agency administrators

Billing Manager

Manages billing and subscriptions only.

Can do:

• View all invoices
• Update payment methods
• Purchase plans/upgrades
• Manage subscriptions
• View billing history

Cannot do:

• Edit sites
• Manage contributors
• Access organization settings (beyond billing)

When to assign:

• Finance team
• Accounting department
• Operations manager

Use case:

• Separate billing from operational access
• Compliance with finance policies

Permission Matrix

Special Permissions

Publishing Restrictions

Some roles can edit but not publish:

How to enable:

1. Invite contributor
2. Select appropriate role
3. Uncheck "Publish changes" permission
4. Changes require Owner/Admin approval before going live

Use cases:

• Client approval workflows
• Quality control
• Trainee access

Time-Limited Access

Wix doesn't support automatic expiration, but you can:

Workaround:

1. Set calendar reminder
2. Review access on specific date
3. Manually remove when period ends

Best practice:

• Document access expiration in spreadsheet
• Monthly access review

Page-Specific Access

Contributors can be limited to specific pages:

How to configure:

1. Invite Contributor
2. Select "Contributor" role
3. Choose "Edit specific pages"
4. Select which pages they can edit

Use case:

• Client edits own landing page
• Department manages own section
• Freelancer works on specific project

Role Selection Guide

Choose Role Based on Need

Changing Roles

How to Change a Contributor's Role

1. Dashboard → Settings → Roles & Permissions
2. Find contributor
3. Click Options (...) → Edit Permissions
4. Select new role
5. Save

Note: Changes take effect immediately.

Upgrading/Downgrading Access

Upgrading (e.g., Blog Writer → Blog Editor):

• No issues, more permissions granted immediately

Downgrading (e.g., Admin → Contributor):

• Lost access may disrupt their workflow
• Communicate change beforehand
• Ensure no active projects are affected

Best Practices

1. Principle of Least Privilege

Give minimum access required:

• Blog writer doesn't need Admin
• Analyst doesn't need edit access
• Developer doesn't need billing access

2. Regular Role Audits

Quarterly review:

• Is this person still active?
• Do they still need this access level?
• Should role be upgraded/downgraded?

3. Role Documentation

Maintain a roles document:

## Role Definitions

### Admin Role
**Who:** Site managers, lead developers
**Access:** Full site editing, app management, contributor management
**Cannot:** Change billing, delete site

### Blog Writer Role
**Who:** Content team, guest writers
**Access:** Create/edit own blog posts
**Cannot:** Publish without approval, edit other pages

4. Separation of Duties

Don't combine incompatible roles:

• Billing Manager ≠ Content Editor (different people)
• Owner ≠ temporary contractors

5. Two-Person Rule for Critical Actions

Require two people for:

• Site ownership transfer
• Domain changes
• Billing plan changes
• Deleting apps with customer data

Troubleshooting Roles

User Can't Access Expected Feature

Solution:

1. Verify their current role
2. Check specific permissions (if Contributor)
3. Upgrade role if appropriate
4. Or grant specific permission

Too Many Admins

Problem: Security risk if many people have Admin access.

Solution:

• Review actual needs
• Downgrade to Contributor with custom permissions
• Keep 2-3 Admins maximum

User Has Wrong Role

Solution:

• Edit permissions immediately
• Communicate change
• Audit similar users for same issue

Security Implications by Role

Next Steps

• Learn how to add or remove users
• Set up proper access controls for your team

Additional Resources

• Wix Roles & Permissions Documentation
• Inviting Contributors
• Managing Blog Contributors