Shopware User Management | OpsBlu Docs

Shopware User Management

Shopware 6 ACL system covering admin roles, granular permission keys, and analytics module access for commerce teams.

Shopware 6 uses a granular ACL (Access Control List) system where admin users are assigned to roles, and each role contains a set of fine-grained permission keys. Unlike simple module-level access, Shopware's ACL controls individual operations on specific entities -- you can allow a user to read products but not edit them, or allow order editing but deny refunds. The system covers both the Administration panel and the Admin API.

Permission model

Shopware 6's permission system has three components:

  • Admin Users -- accounts that access the Administration panel or Admin API. Each user is assigned to one or more ACL roles.
  • ACL Roles -- named sets of permission keys. Permissions are additive across all roles assigned to a user. A user with no roles has no access to anything (blank screen in admin).
  • Permission Keys -- follow the pattern entity.operation (e.g., product.viewer, product.editor, product.creator, product.deleter). Additional keys control specific features like orders.create_discounts or promotion.editor.

Shopware ships approximately 200+ permission keys organized by entity. The admin UI groups them into readable categories.

Built-in and common roles

Shopware does not ship pre-defined roles -- you create them from scratch. Common configurations:

Custom role Permission keys Typical use
Full Administrator All permissions checked Store owner, lead admin
Catalog Manager product.*, category.*, property_group.*, media.* Product and category management
Order Manager order.viewer, order.editor, customer.viewer Order processing, customer service
Content Editor cms_page.*, media.*, landing_page.* CMS page building and content updates
Marketing promotion.*, newsletter_recipient.*, product_stream.*, analytics viewer keys Campaign and promotion management
Developer plugin.*, integration.*, system.*, log_entry.viewer Extension installation, system configuration
Analytics Viewer order.viewer, customer.viewer, analytics module keys Read-only access to sales and customer data

Admin UI paths

Task Path
Manage admin users Settings > System > Users & Permissions > Users
Create/edit ACL roles Settings > System > Users & Permissions > Roles
Assign roles to users Settings > System > Users & Permissions > Users > [User] > Roles
Integration (API) keys Settings > System > Integrations
Activity log Not built-in; available via plugins (e.g., FroshTools)
Customer management Customers > Overview
Customer groups Settings > Shop > Customer Groups

API access management

Admin API:

  • RESTful API at /api/ for all admin operations
  • Two auth methods: OAuth2 password grant (user credentials) or OAuth2 client credentials (integration keys)
  • Integration keys are created at Settings > System > Integrations
  • Each integration has a label, access key ID, and secret access key
  • Integration permissions follow its own ACL role assignment (or all permissions if no role is assigned)
  • Separate from admin user accounts -- integrations are service identities

Store API:

  • Customer-facing API at /store-api/
  • Authenticated via sw-access-key header (Sales Channel access key)
  • Customer auth via customer login endpoint returning a context token
  • No admin permissions; scoped to storefront operations only

API token management:

  • Integration keys do not expire; rotate by deleting and recreating
  • Admin user OAuth tokens expire based on shopware.api.access_token.lifetime config (default 600 seconds)
  • Refresh tokens available for admin user flows

Analytics-specific permissions

Shopware 6 includes built-in analytics and integrates with external tracking:

  • Analytics module -- accessible at Marketing > Analytics in the admin panel. Shows conversion rates, order totals, and sales channel performance. Access requires order.viewer and customer.viewer permission keys at minimum.
  • Dashboard -- the admin dashboard displays sales charts, order counts, and recent orders. Visible to any user with order.viewer permission.
  • Google Analytics / GTM app -- installed from the Shopware Store. Configuration at Settings > Plugins > [Plugin] > Config. Requires plugin.viewer to see and system_config.editor to modify the tracking ID.
  • Custom analytics apps -- Shopware apps can register custom admin modules. Access controlled by the app's ACL requirements declared in its manifest.xml.
  • Flow Builder -- automate analytics events (e.g., trigger a webhook on order completion for server-side tracking). Requires flow.editor and flow.creator permissions.
  • Sales Channel analytics -- each Sales Channel has its own analytics data. Users see analytics only for Sales Channels they have access to view.

To create a reporting-only role:

  1. Create a new role at Users & Permissions > Roles
  2. Check only: order.viewer, customer.viewer, product.viewer
  3. Leave all editor, creator, deleter keys unchecked
  4. Assign to the analytics team user accounts

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