Marketing calculators that don't waste your time
No signup, no email gate, no upsell. Just the math marketers actually need. Budgets, ROAS, and the UTM tags that make GA4 work.
- Calculator
Ad Budget Calculator
How much should you actually spend on Google, Meta, or TikTok? Plug in AOV, margin, conversion rate, and target volume. Get monthly/daily budget and projected ROAS.
- Inputs:
- AOV · Margin · CVR · CPC · Target conversions
- Returns:
- Monthly budget · Daily spend · Break-even CPA · Projected ROAS
- Calculator
ROAS Calculator
Calculate real return on ad spend, true profit after COGS, and blended ROAS across channels. The one number that doesn't double-count.
- Inputs:
- Ad revenue · Ad spend · Gross margin · Total store revenue
- Returns:
- Platform ROAS · Break-even ROAS · Profit · Blended ROAS
- Calculator
UTM Builder
Build tagged campaign URLs that GA4 actually reads correctly. Auto-lowercases values, escapes spaces, prevents the small mistakes that quietly break attribution.
- Inputs:
- Landing URL · source · medium · campaign · term · content
- Returns:
- Clean, tagged URL · Copy-to-clipboard
Why we publish these
Most "marketing calculators" exist to capture an email and trigger a drip campaign. Ours don't. We use them in client work and got tired of recommending broken or gated alternatives.
The math behind each tool is plain and visible in the page. Nothing proprietary, no black box. If you spot a bug or want a calculator we haven't built, let us know.
The math is easy. Clean tracking is the hard part.
If your numbers feel off, your tracking probably is. Free audit, no commitment.
Free audit