How We Work | The OpsBlu Process

How we work.

Same five steps for every account. Audit the data, scope the work, fix the foundation, execute the plan, watch it for regressions. No magic, no mystery decks, just a repeatable process that holds up over the months your account actually runs.

  1. 01
    Week 1

    Audit

    Free, no-commitment audit before anyone signs anything.

    • Full website + tracking audit. Performance, accessibility, SEO, security headers
    • GTM + GA4 + ad pixel inspection. Every event, every platform
    • Competitive read on your category. What your competition is paying for clicks
    • Audit report delivered in plain English with priority order, before the first invoice
  2. 02
    Week 1

    Scope

    We map the audit to a 90-day plan with explicit deliverables.

    • Which channels we'd start with and why
    • What tracking work needs to happen first
    • Expected milestones at 30 / 60 / 90 days
    • Fixed monthly fee + percent of spend. No scope creep, no surprise invoices
  3. 03
    Weeks 1–3

    Foundation

    We fix what's broken before we spend a dollar.

    • Server-side tracking + Conversions API stood up
    • GA4 events rebuilt to match your business model
    • Site-speed and conversion-flow fixes shipped (or routed to your dev team)
    • QA video recorded. You watch every event fire correctly before launch
  4. 04
    Weeks 3–12

    Execute

    Campaigns launch, creative tests, weekly iteration.

    • Account architecture built around your customer journey, not platform defaults
    • Creative testing framework. Every test has a hypothesis and a winner
    • Bid + budget governance with weekly negative-keyword and audience pruning
    • Bi-weekly strategy calls; weekly written reports
  5. 05
    Ongoing

    Optimize & Report

    We don't disappear after launch.

    • Continuous site + pixel monitoring (free, while you're a client)
    • Monthly audit re-run. We catch regressions before they cost you a week of spend
    • Quarterly business reviews focused on revenue, not vanity metrics
    • Channel + creative experimentation. We lock in what works, kill what doesn't

Ready to start?

Twenty minutes on a call. We'll map the first thirty days against what we already see in your account.

Book a strategy call Or run a free audit