Every ad platform claims your sale. Lattice figures out who actually earned it.
Connect Google, Meta, TikTok, Bing, Search Console, Analytics, and the rest. Lattice untangles the overlap, works out which touch really drove each conversion, and gives you one true number across whatever attribution model you trust.
The numbers don't add up, on purpose.
Google says it drove the sale. Meta says it drove the same sale. TikTok claims it too. Add it up and your platforms report more revenue than you actually made. Every one of them then spends your budget chasing a number that is partly fiction.
What Lattice does.
Give it everything you have. The more sources you connect, the better it works.
Restitches the journey
It matches scattered clicks and visits back to one real person and one real order, even after cookies, iOS, and ad blockers break the trail.
Untangles the overlap
Three platforms take credit for the same sale. Lattice works out which touch actually drove it, so you stop counting one conversion two and three times.
Picks your model
See the true number across 15 attribution models, or write your own rules. Last-click, data-driven, position-based, whatever you actually trust.
Glass box, not black box.
Most tools hand you a confident number and hide the math. Lattice shows the number and its receipts: which platforms claimed the sale, what got deduplicated, how confident it is, and what is still missing. When the picture is incomplete, it tells you, instead of pretending.
It is how we run your ads.
When OpsBlu manages your campaigns, Lattice is the measurement underneath. We optimize on what really converted, not on what each platform claims. You can also run on it directly.
We run your ads
Lattice is bundled into the managed plan. Your reporting reflects real conversions, attributed the way you choose instead of however each platform counts.
See the managed planYou run your own
Connect your platforms and use Lattice as your own honest source of truth, across every attribution model you care about.
Talk to usSee what your ads are really doing.
Get one honest number, with the receipts to back it up.