AEM Analytics Integrations: Setup Guide

This section covers how to integrate analytics and marketing tools with Adobe Experience Manager (AEM). AEM provides deep integration with Adobe Experience Cloud products and supports third-party analytics platforms.

Available Integrations

Analytics Platforms

AEM Architecture Overview

AEM as a Cloud Service vs AEM 6.5

Modern AEM deployments fall into two categories:

Core Components

AEM uses component-based architecture:

├── Core Components (Adobe provided)
├── Custom Components (your code)
└── Experience Fragments (reusable content)

Integration Approaches

1. AEM Cloud Service Configuration

Recommended for enterprise deployments:

/conf/[site]/settings/cloudconfigs/[service]

2. HTL (Sightly) Template Integration

Direct integration in page templates:

<sly data-sly-use.tracking="com.example.TrackingModel">
    <script data-sly-test="${tracking.enabled}">
        gtag('config', '${tracking.measurementId}');
    </script>
</sly>

3. Client Libraries

Include tracking scripts via clientlibs:

<?xml version="1.0" encoding="UTF-8"?>
<jcr:root xmlns:jcr="http://www.jcp.org/jcr/1.0"
    jcr:primaryType="cq:ClientLibraryFolder"
    categories="[site.tracking]"
    dependencies="[site.base]"/>

Adobe Analytics vs Google Analytics

AEM has native Adobe Analytics integration, but many organizations use GA4:

Prerequisites

Before integrating analytics:

1. AEM Author Access - Admin access to AEM Author instance
2. Cloud Manager Access (AEMaaCS) - For environment configuration
3. OSGi Console Access (AEM 6.5) - For service configuration
4. Dispatcher Configuration - For caching considerations

Quick Links

• GA4 Setup Guide
• GTM Implementation
• Troubleshooting