TikTok Ads Add User Access

Add User Access

Complete guide for inviting new users to TikTok Ads Manager with appropriate permissions.

Prerequisites

Before adding a user:

Role Selection Guide

Default recommendation: Start with Analyst and upgrade if needed.

Step-by-Step: Ads Manager Direct

Step 1: Navigate to User Management

1. Log in to TikTok Ads Manager
2. Verify you're in the correct account (top-left selector)
3. Click the Settings gear icon (top right)
4. Select User Management

Step 2: Start the Invite

1. Click + Invite or Add Member button
2. The invite modal will open

Step 3: Enter User Details

1. Email Address: Enter the user's email (must match their TikTok Business account)
2. Role: Select from dropdown:
   • Admin - Full access including billing and users
   • Operator - Campaign management, no billing/users
   • Analyst - Read-only access

Step 4: Configure Options (if available)

Depending on account settings:

• API Access: Enable if user needs programmatic access
• Specific Ad Accounts: Select which accounts (if multiple)

Step 5: Send Invite

1. Click Send Invite or Invite
2. Confirmation message appears
3. User shows as Pending in User Management

Step-by-Step: Business Center

Step 1: Access Business Center

1. Go to business.tiktok.com
2. Log in with Admin credentials
3. Select your Business Center (if multiple)

Step 2: Navigate to Members

1. Click Members in left sidebar
2. Click + Add Member

Step 3: Add the Member

1. Enter email address
2. Select Business Center role:
   • Admin - Full Business Center access
   • Employee - Limited to assigned assets
3. Click Next

Step 4: Assign Assets

1. Select Ad Accounts tab
2. Check the accounts they should access
3. For each account, select permission level:
   • Admin - Full ad account access
   • Operator - Campaign management
   • Analyst - View only
4. Optionally assign:
   • Pixels
   • Catalogs
   • Creative assets

Step 5: Complete Invitation

1. Review assignments
2. Click Invite
3. User receives email invitation

Post-Invite Actions

Immediate

• Confirm invite shows as Pending in User Management
• Notify the user to check their email
• Provide account name/ID so they select correct account

Within 24 Hours

• Follow up if they haven't accepted
• Verify invite didn't go to spam folder
• Resend if needed

After Acceptance

• Confirm user appears as Active in User Management
• Verify they can see the correct account
• Have them test a basic action (view campaign, run report)
• Log the access grant in your records

Invite Email Not Received?

Troubleshooting Steps:

1. Check spam/junk folder - TikTok emails sometimes filtered
2. Verify email address - Must exactly match TikTok account
3. User needs TikTok Business account - They must sign up first at business.tiktok.com
4. Wait 10-15 minutes - Sometimes delayed
5. Resend invite - Cancel pending and send new one

Invite Expired?

Invites expire after 72 hours. To fix:

1. Go to User Management
2. Find the pending invite
3. Click Revoke or Cancel
4. Send a new invite

Bulk User Addition

For adding multiple users (agencies, large teams):

Via CSV Upload (Business Center)

1. Go to Business Center → Members
2. Click Bulk Add (if available)
3. Download CSV template
4. Fill in: email, role, account access
5. Upload completed CSV
6. Review and confirm

Manual Process for Multiple Users

If bulk upload unavailable, process requests in batches:

## Batch Access Request

| Email | Role | Accounts | Status |
|-------|------|----------|--------|
| user1@company.com | Operator | Acct-123 | Pending |
| user2@company.com | Analyst | Acct-123, Acct-456 | Sent |
| user3@company.com | Admin | Acct-123 | Completed |

Documentation Template

Log all access grants:

## Access Grant Record

**Date:** 2025-12-10
**Granted To:** jane.doe@company.com
**Account:** 7890123456789 (Brand Name)
**Role:** Operator
**Granted By:** admin@company.com
**Business Justification:** New media buyer for Q1 campaigns
**Ticket/Request ID:** ACCESS-2025-001
**Review Date:** 2026-03-10 (90-day review)

Common Mistakes to Avoid