Spotify Ads Event Tracking

Standard Events

Spotify Pixel supports these standard events:

PageView

Automatically fired by base code:

spotify('track', 'PageView');

Purchase

Track completed purchases:

spotify('track', 'Purchase', {
  value: 99.99,
  currency: 'USD',
  order_id: 'ORDER_12345',
  product_ids: ['SKU_12345', 'SKU_67890'],
  num_items: 2
});

Lead

Track lead generation:

spotify('track', 'Lead', {
  lead_type: 'contact_form',
  value: 50.00,
  industry: 'technology',
  company_size: '50-200'
});

SignUp

Track user registrations:

spotify('track', 'SignUp', {
  signup_method: 'email',
  subscription_tier: 'premium',
  trial_period: true
});

AddToCart

Track cart additions:

spotify('track', 'AddToCart', {
  product_id: 'SKU_12345',
  value: 49.99,
  currency: 'USD',
  quantity: 1
});

Custom Events

Content Engagement

spotify('track', 'CustomEvent', {
  event_name: 'content_engagement',
  content_type: 'blog_post',
  content_id: 'ARTICLE_789',
  time_spent: 120
});

Video Completion

spotify('track', 'CustomEvent', {
  event_name: 'video_complete',
  video_id: 'VIDEO_123',
  duration: 180,
  completion_rate: 100
});

Promo Code Redemption

spotify('track', 'CustomEvent', {
  event_name: 'promo_code_used',
  code: 'SPOTIFYSUMMER2024',
  discount_amount: 20.00,
  discount_type: 'percentage'
});

E-commerce Event Flow

// 1. View Product
spotify('track', 'ViewContent', {
  product_id: 'SKU_12345',
  value: 49.99
});

// 2. Add to Cart
spotify('track', 'AddToCart', {
  product_id: 'SKU_12345',
  value: 49.99,
  quantity: 1
});

// 3. Begin Checkout
spotify('track', 'CustomEvent', {
  event_name: 'begin_checkout',
  value: 54.99,
  currency: 'USD'
});

// 4. Purchase
spotify('track', 'Purchase', {
  value: 54.99,
  currency: 'USD',
  order_id: 'ORDER_12345',
  shipping: 5.00
});

Dynamic Event Tracking

Product View

function trackSpotifyProductView(product) {
  spotify('track', 'ViewContent', {
    product_id: product.id,
    product_name: product.name,
    category: product.category,
    value: product.price,
    currency: 'USD'
  });
}

// Usage
trackSpotifyProductView({
  id: 'SKU_12345',
  name: 'Blue Widget',
  category: 'widgets',
  price: 49.99
});

Form Submission

document.getElementById('contact-form').addEventListener('submit', function(e) {
  spotify('track', 'Lead', {
    lead_type: 'contact_form',
    form_location: 'homepage',
    value: 50.00
  });
});

Promo Code Attribution

Track Code Entry

function trackPromoCodeEntry(code) {
  // Validate it's a Spotify promo code
  if (code.toUpperCase().startsWith('SPOTIFY')) {
    spotify('track', 'CustomEvent', {
      event_name: 'promo_code_entered',
      code: code.toUpperCase(),
      source: 'spotify_audio_ad'
    });

    // Store attribution
    sessionStorage.setItem('spotify_promo_code', code.toUpperCase());
  }
}

// Integrate with checkout
document.getElementById('promo-code-field').addEventListener('blur', function(e) {
  trackPromoCodeEntry(e.target.value);
});

Attribute Purchase to Promo Code

function trackPurchaseWithPromoCode(orderData) {
  const promoCode = sessionStorage.getItem('spotify_promo_code');

  spotify('track', 'Purchase', {
    value: orderData.value,
    currency: 'USD',
    order_id: orderData.orderId,
    promo_code: promoCode || null,
    attributed_to: promoCode ? 'spotify_audio_ad' : null
  });

  // Clear after use
  sessionStorage.removeItem('spotify_promo_code');
}

GTM Implementation

Data Layer Push

dataLayer.push({
  'event': 'spotify_purchase',
  'ecommerce': {
    'purchase': {
      'actionField': {
        'id': 'ORDER_12345',
        'revenue': '99.99'
      }
    }
  }
});

GTM Tag

<script>
spotify('track', 'Purchase', {
  value: {{DLV - Transaction Value}},
  currency: 'USD',
  order_id: {{DLV - Transaction ID}}
});
</script>

Trigger: Custom Event - spotify_purchase

Best Practices

• Include value and currency for all conversion events
• Use unique order IDs to prevent duplicate tracking
• Track promo code entry and redemption separately
• Test events before launching campaigns
• Monitor event volume in Ad Studio
• Document event schema for team
• Implement deduplication for hybrid tracking