For general Meta Pixel concepts, see Meta Ads Platform Overview
Prerequisites
- Meta Business Manager account
- Meta Pixel created in Events Manager
- Admin access to your Google Sites site
- Your Pixel ID (numeric, found in Events Manager → Data Sources)
Google Sites Limitation
Google Sites does not support the Meta Pixel. Google Sites blocks all custom JavaScript, so there is no way to install Meta Pixel code. If you need Meta advertising conversion tracking, use a platform that supports custom scripts.