Reddit Ads User Management and Permissions

Overview

Reddit Ads provides role-based access control for managing team members across your advertising accounts. This guide covers adding users, managing permissions, and maintaining account security.

Access Levels

Reddit Ads offers the following permission levels:

Adding Team Members

Steps to Add a User

1. Log in to Reddit Ads Manager
2. Navigate to Settings > User Management
3. Click Add User
4. Enter the user's Reddit username or email
5. Select the appropriate role
6. Click Send Invitation

The invited user will receive a notification to accept access.

Bulk User Management

For larger organizations:

• Work with your Reddit Ads representative
• Request API access for programmatic user management
• Use Reddit Business Manager for enterprise accounts

Managing Permissions

Modifying User Roles

1. Go to Settings > User Management
2. Find the user in the list
3. Click the role dropdown
4. Select the new role
5. Confirm the change

Account-Level vs Advertiser-Level

• Account-level access: Applies to all advertisers under the account
• Advertiser-level access: Limited to specific ad accounts

Removing Access

Steps to Remove a User

1. Navigate to Settings > User Management
2. Locate the user
3. Click Remove or the trash icon
4. Confirm removal

Access is revoked immediately upon confirmation.

Best Practices

Security

1. Audit access regularly - Review user list quarterly
2. Use minimum necessary permissions - Start with Analyst, upgrade as needed
3. Remove departed team members promptly
4. Enable two-factor authentication for all users
5. Document access grants for compliance

Team Structure

1. Limit Admin count - Keep to essential personnel
2. Use Analyst for stakeholders who only need reporting
3. Create separate accounts for agencies vs internal teams
4. Establish clear approval workflows for account changes

Agency Access

Managing Client Accounts

Agencies can request access to client Reddit Ads accounts:

1. Client creates the Reddit Ads account
2. Client adds agency user as Admin or Advertiser
3. Agency manages campaigns on client's behalf
4. Client maintains billing relationship

Reddit Business Manager

For agencies managing multiple accounts:

• Request access to Reddit Business Manager
• Centralized view of all managed accounts
• Simplified user and permission management
• Consolidated reporting across clients