MediaMath Install / Embed Tag | OpsBlu Docs

MediaMath Install / Embed Tag

How to install and deploy the MediaMath tracking tag or SDK. Covers GTM deployment, direct code installation, mobile SDK setup, server-side collection.

Delivery Options

Universal Pixel Deployment

Direct Implementation

Deploy the MediaMath universal pixel in the <head> section of all pages:

<!-- MediaMath Universal Pixel -->
<script type="text/javascript">
  (function() {
    var mtm = document.createElement('script');
    mtm.type = 'text/javascript';
    mtm.async = true;
    mtm.src = 'https://pixel.mathtag.com/event/js?mt_id=ADVERTISER_ID&mt_adid=PIXEL_ID&mt_exem=&mt_excl=&v1=&v2=&v3=&s1=&s2=&s3=';
    var s = document.getElementsByTagName('script')[0];
    s.parentNode.insertBefore(mtm, s);
  })();
</script>

Parameters

  • mt_id: Your MediaMath advertiser ID
  • mt_adid: Pixel ID for tracking
  • v1, v2, v3: Custom variables for additional data
  • s1, s2, s3: Dynamic segments for audience targeting

Conversion Pixel

Purchase Conversion

<!-- MediaMath Conversion Pixel - Purchase -->
<script type="text/javascript">
  (function() {
    var orderValue = '99.99';  // Dynamic order value
    var orderId = 'ORDER_12345';  // Unique order ID

    var mtm = document.createElement('script');
    mtm.type = 'text/javascript';
    mtm.async = true;
    mtm.src = 'https://pixel.mathtag.com/event/js?mt_id=ADVERTISER_ID&mt_adid=CONVERSION_PIXEL_ID&mt_exem=&mt_excl=&v1=' + orderValue + '&v2=' + orderId + '&v3=&s1=&s2=&s3=';
    var s = document.getElementsByTagName('script')[0];
    s.parentNode.insertBefore(mtm, s);
  })();
</script>

Lead Generation

<!-- MediaMath Conversion Pixel - Lead -->
<script type="text/javascript">
  (function() {
    var leadValue = '50.00';  // Estimated lead value
    var leadType = 'contact_form';  // Lead category

    var mtm = document.createElement('script');
    mtm.type = 'text/javascript';
    mtm.async = true;
    mtm.src = 'https://pixel.mathtag.com/event/js?mt_id=ADVERTISER_ID&mt_adid=LEAD_PIXEL_ID&mt_exem=&mt_excl=&v1=' + leadValue + '&v2=' + leadType + '&v3=&s1=&s2=&s3=';
    var s = document.getElementsByTagName('script')[0];
    s.parentNode.insertBefore(mtm, s);
  })();
</script>

Google Tag Manager Implementation

Create Custom HTML Tag

  1. Create new tag: Custom HTML
  2. Paste MediaMath pixel code
  3. Configure variables for dynamic values
  4. Set trigger (page view, custom event, etc.)

Dynamic Variable Configuration

Create GTM variables for dynamic pixel parameters:

<script type="text/javascript">
  (function() {
    var mtm = document.createElement('script');
    mtm.type = 'text/javascript';
    mtm.async = true;
    mtm.src = 'https://pixel.mathtag.com/event/js?mt_id={{MM Advertiser ID}}&mt_adid={{MM Pixel ID}}&mt_exem=&mt_excl=&v1={{Transaction Value}}&v2={{Transaction ID}}&v3={{Product Category}}&s1=&s2=&s3=';
    var s = document.getElementsByTagName('script')[0];
    s.parentNode.insertBefore(mtm, s);
  })();
</script>

GTM Variables to Create

  • MM Advertiser ID: Constant - your advertiser ID
  • MM Pixel ID: Lookup table based on event type
  • Transaction Value: Data Layer Variable - ecommerce.value
  • Transaction ID: Data Layer Variable - ecommerce.transaction_id
  • Product Category: Data Layer Variable - ecommerce.items.0.category

Audience Pixel

Retargeting Pixel

<!-- MediaMath Audience Pixel -->
<script type="text/javascript">
  (function() {
    var productId = 'SKU_12345';  // Product viewed
    var category = 'electronics';  // Product category

    var mtm = document.createElement('script');
    mtm.type = 'text/javascript';
    mtm.async = true;
    mtm.src = 'https://pixel.mathtag.com/event/js?mt_id=ADVERTISER_ID&mt_adid=AUDIENCE_PIXEL_ID&mt_exem=&mt_excl=&v1=' + productId + '&v2=' + category + '&v3=&s1=&s2=&s3=';
    var s = document.getElementsByTagName('script')[0];
    s.parentNode.insertBefore(mtm, s);
  })();
</script>

Dynamic Retargeting Pixel

Product Detail Page

<!-- MediaMath Dynamic Retargeting Pixel -->
<script type="text/javascript">
  (function() {
    var productData = {
      id: 'SKU_12345',
      name: 'Blue Widget',
      category: 'widgets',
      price: '49.99',
      image: 'https://example.com/images/product.jpg'
    };

    var mtm = document.createElement('script');
    mtm.type = 'text/javascript';
    mtm.async = true;
    mtm.src = 'https://pixel.mathtag.com/event/js?mt_id=ADVERTISER_ID&mt_adid=DYNAMIC_PIXEL_ID&mt_exem=&mt_excl=&v1=' + productData.id + '&v2=' + productData.price + '&v3=' + productData.category + '&s1=&s2=&s3=';
    var s = document.getElementsByTagName('script')[0];
    s.parentNode.insertBefore(mtm, s);
  })();
</script>

Image Pixel (No JavaScript)

For environments where JavaScript is not supported:

<!-- MediaMath Image Pixel -->
<img src="https://pixel.mathtag.com/event/img?mt_id=ADVERTISER_ID&mt_adid=PIXEL_ID&mt_exem=&mt_excl=&v1=&v2=&v3=&s1=&s2=&s3=" width="1" height="1" style="display:none;" />

Server-Side Pixel

For server-side conversion tracking:

import requests

def fire_mediamath_pixel(advertiser_id, pixel_id, order_value, order_id):
    """Fire MediaMath pixel server-side"""
    url = 'https://pixel.mathtag.com/event/img'

    params = {
        'mt_id': advertiser_id,
        'mt_adid': pixel_id,
        'mt_exem': '',
        'mt_excl': '',
        'v1': order_value,
        'v2': order_id,
        'v3': '',
        's1': '',
        's2': '',
        's3': ''
    }

    try:
        response = requests.get(url, params=params, timeout=5)
        if response.status_code == 200:
            print(f"MediaMath pixel fired: {order_id}")
        else:
            print(f"Pixel error: {response.status_code}")
    except Exception as e:
        print(f"Failed to fire pixel: {e}")

# Usage
fire_mediamath_pixel(
    advertiser_id='123456',
    pixel_id='789012',
    order_value='99.99',
    order_id='ORDER_12345'
)

Privacy Compliance

<!-- MediaMath Pixel with Consent Check -->
<script type="text/javascript">
  (function() {
    // Check for user consent
    if (typeof window.gdprConsent !== 'undefined' && window.gdprConsent) {
      var mtm = document.createElement('script');
      mtm.type = 'text/javascript';
      mtm.async = true;
      mtm.src = 'https://pixel.mathtag.com/event/js?mt_id=ADVERTISER_ID&mt_adid=PIXEL_ID&mt_exem=&mt_excl=&v1=&v2=&v3=&s1=&s2=&s3=';
      var s = document.getElementsByTagName('script')[0];
      s.parentNode.insertBefore(mtm, s);
    }
  })();
</script>

Validation Checklist

  • Universal pixel loads on all pages
  • Conversion pixels fire at correct moments
  • Custom variables populate with correct data
  • Audience pixels create segments in TerminalOne
  • Image pixel fallback for no-JS environments
  • Privacy consent implemented before pixel fires
  • Test pixels in staging before production
  • Verify pixel IDs match TerminalOne configuration
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