Add User Access - LinkedIn Ads

Prerequisites

Before adding a user, ensure you have:

• Account Manager role on the ad account
• User's email address
• Determined appropriate role for the user
• User has (or will create) a LinkedIn personal profile

Step-by-Step Process

Step 1: Access Campaign Manager

1. Navigate to LinkedIn Campaign Manager
2. Sign in with your LinkedIn credentials
3. Important: Select the correct ad account from the dropdown in the top-left corner

Step 2: Navigate to User Management

1. Click on the account name in the top navigation bar
2. Select Settings from the dropdown menu
3. In the left sidebar, click Manage access

Step 3: Add User

1. Click Add user or Add member button
2. Enter the user's email address
3. Select appropriate role:
   • Account Manager - Full access including billing
   • Campaign Manager - Campaign management, no billing
   • Creative Manager - Creative uploads only
   • Viewer - Read-only access
4. Click Send invitation

Step 4: User Accepts Invitation

The user will:

1. Receive email invitation from LinkedIn
2. Click invitation link
3. Sign in with LinkedIn account (or create one)
4. Accept access to the ad account
5. Gain immediate access to Campaign Manager

Role Selection Guide

Verification

After adding user:

1. Check Manage access list
2. Verify user appears with correct role
3. Status shows:
   • Pending - Invitation sent, not accepted
   • Active - User has accepted access

Troubleshooting

User doesn't receive invitation

• Check spam/junk folders
• Verify email address correct
• Resend invitation (remove and re-add)

User can't accept invitation

• User must have LinkedIn personal profile
• Email must match LinkedIn account
• Check invitation hasn't expired

User accepted but can't see account

• Verify correct account selected in dropdown
• Have user refresh browser
• Check user is signed in to correct LinkedIn account

Best Practices

1. Minimal access - Grant lowest role necessary
2. Document - Record who was added and why
3. Set review date - Schedule quarterly access audits
4. Verify - Confirm user can access after invitation
5. Security - Limit Account Manager role to 2-3 people

Next Steps

• Update Access - Change user roles
• Remove Access - Revoke user access
• User Management Overview - Complete guide