Apple Search Ads User Management

Overview

Apple Search Ads uses Apple Business Manager for team and user management. Access is controlled through roles that determine what users can view and modify within your advertising account.

Access Levels

Apple Search Ads provides these roles:

Inviting Team Members

Prerequisites

• Admin access to Apple Search Ads account
• User must have an Apple ID
• Access to Apple Business Manager (for organization accounts)

Steps to Add a User

1. Log in to Apple Search Ads
2. Click Account Settings (gear icon)
3. Navigate to User Management
4. Click Invite User
5. Enter user's Apple ID email
6. Select role
7. Choose campaign group access (if Limited Access)
8. Click Send Invitation

Managing Permissions

Modifying User Roles

1. Go to Account Settings > User Management
2. Find user in list
3. Click to edit role
4. Select new role
5. Save changes

Campaign Group Access

For Limited Access role:

1. Assign specific campaign groups
2. User only sees assigned groups
3. Can create campaigns within those groups
4. Cannot access other campaign groups

API Access

Managing API Users

1. Navigate to Account Settings > API
2. Create API certificate
3. Download certificate and key
4. Assign API access to service accounts
5. Manage certificate expiration

API User Roles

API access follows same role structure:

• Admin for full API access
• Campaign Manager for campaign management
• Read Only for reporting only

Best Practices

1. Use minimum necessary access for each user
2. Limit Admin count to essential personnel
3. Use Limited Access for agency or vendor access
4. Regular access audits quarterly
5. Immediate removal when team changes
6. Separate API credentials from user accounts
7. Document access grants for compliance