Adobe Advertising Cloud Add User Access | OpsBlu Docs

Adobe Advertising Cloud Add User Access

Steps to invite users to Adobe Advertising Cloud via Adobe Admin Console with appropriate roles and permissions.

Add User Access

Use this runbook to onboard people to Adobe Advertising Cloud through Adobe Admin Console.

How Adobe Advertising Cloud structures access

  • Admin Console-based: Users are managed centrally through Adobe Admin Console across all Adobe Experience Cloud products.
  • Product Profiles: Define permission sets for different roles (System Admin, Account Manager, Analyst, Creative).
  • Advertiser Scoping: Access can be limited to specific advertisers or granted org-wide.
  • Cross-product: Users may need access to Adobe Analytics, Audience Manager, or Experience Platform for full integration benefits.

Prerequisites

  • System Administrator or Product Administrator rights in Adobe Admin Console.
  • The user's email address and intended role: System Administrator, Account Manager, Analyst, or Creative.
  • Advertiser accounts or campaigns the user should access.
  • Determination of whether user needs API access for integrations or bulk management.

Invite Workflow

  1. Log in to Adobe Admin Console at adminconsole.adobe.com.
  2. Navigate to Products and select Adobe Advertising Cloud.
  3. Click New User or Add User.
  4. Enter the user's email address, first name, and last name.
  5. Assign appropriate Product Profiles:
    • Advertising Cloud - System Administrator: Full system control, user management, billing access.
    • Advertising Cloud - Account Manager: Campaign creation, optimization, reporting, audience management.
    • Advertising Cloud - Analyst: Read-only campaign access, full reporting and analytics access.
    • Advertising Cloud - Creative: Creative asset upload and management, limited campaign access.
  6. Configure Advertiser Access:
    • Select specific advertisers the user should manage/view.
    • Or grant org-wide access if user manages all advertisers.
  7. Optionally assign Admin Roles if user needs elevated console privileges.
  8. Click Save to send invitation email to user.

Post-Invite Follow-Up

  • User receives email invitation to create or link their Adobe ID.
  • Ask the user to accept invitation and log in within 7 days.
  • Confirm they can access Adobe Advertising Cloud UI at advertising.adobe.com.
  • Verify they see only the advertisers and campaigns intended for their role.
  • If user needs API access, provision OAuth credentials or JWT credentials separately.
  • Document the invitation details, product profiles assigned, and review date in your access log.

Additional Configuration

API Access Setup

If user needs programmatic access:

  1. Navigate to Adobe Developer Console (console.adobe.io).
  2. Create new Project and add Adobe Advertising API.
  3. Generate OAuth credentials or Service Account (JWT) credentials.
  4. Assign API credentials to user's service account.
  5. Test the credentials:
# Generate access token using OAuth Server-to-Server credentials
curl -X POST "https://ims-na1.adobelogin.com/ims/token/v3" \
  -H "Content-Type: application/x-www-form-urlencoded" \
  -d "grant_type=client_credentials&client_id=YOUR_CLIENT_ID&client_secret=YOUR_CLIENT_SECRET&scope=openid,AdobeID,read_organizations,additional_info.projectedProductContext"

# Verify access to Advertising Cloud API
curl -X GET "https://advertising.adobe.io/advertisers" \
  -H "Authorization: Bearer $ACCESS_TOKEN" \
  -H "x-api-key: YOUR_CLIENT_ID"
  1. Document API credentials and usage in security log.

Cross-Solution Access

If user needs access to integrated Adobe products:

  1. Assign additional product profiles for Adobe Analytics, Adobe Audience Manager, or Adobe Experience Platform.
  2. Configure data sharing permissions between products.
  3. Enable appropriate Analytics report suites for advertising integration.
  4. Set up Audience Manager data sources and destinations for audience activation.

Validation Steps

  • Confirm user appears in Admin Console → Users with correct product profile assignments.
  • Test login to Adobe Advertising Cloud UI with user's credentials.
  • Verify user can view and edit campaigns as expected based on role.
  • Check that advertiser access limitations are enforced correctly.
  • Test reporting access to ensure user can view appropriate data.
  • If API access was granted, test API authentication and basic operations.
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