How to Install Meta Pixel on Volusion

For general Meta Pixel concepts, see the Meta Ads overview.

Prerequisites

• Meta Business account
• Meta Pixel ID
• Volusion admin access

Installation

Method 1: Template Injection

1. Go to Design > File Editor
2. Open template_header.html
3. Add before </head>:

<!-- Meta Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'YOUR_PIXEL_ID');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.net/tr?id=YOUR_PIXEL_ID&ev=PageView&noscript=1"/>
</noscript>
<!-- End Meta Pixel Code -->

4. Replace YOUR_PIXEL_ID with your Pixel ID
5. Save and clear cache

Method 2: Via GTM

1. Install GTM: GTM Setup
2. Add Custom HTML tag with pixel code
3. Trigger: All Pages

Ecommerce Events

ViewContent

Add to product template:

<script>
fbq('track', 'ViewContent', {
  content_name: '%product_name%',
  content_ids: ['%product_code%'],
  content_type: 'product',
  value: %product_price%,
  currency: 'USD'
});
</script>

AddToCart

<script>
document.querySelector('.add-to-cart').addEventListener('click', function() {
  fbq('track', 'AddToCart', {
    content_name: '%product_name%',
    content_ids: ['%product_code%'],
    content_type: 'product',
    value: %product_price%,
    currency: 'USD'
  });
});
</script>

Purchase

Add to order confirmation:

<script>
fbq('track', 'Purchase', {
  value: %order_total%,
  currency: 'USD'
});
</script>

Verification

1. Pixel Helper: Install Meta Pixel Helper extension
2. Events Manager: Check Test Events tab
3. Complete test purchase: Verify Purchase event

Troubleshooting

Pixel not firing:

• Clear template cache
• Check correct template file
• Verify Pixel ID

Events missing:

• Check variable syntax
• Verify on correct page type
• Test event code in console

Next Steps

• Configure GTM
• Troubleshoot tracking