Welcome to OpsBlu Documentation | OpsBlu Docs

Welcome to OpsBlu Documentation

Quick links to core guides covering platform integrations, compliance frameworks, and optimization playbooks.

OpsBlu keeps your data, compliance, and growth playbooks aligned. Use this hub to jump into deep technical guides across every platform we monitor.

What is OpsBlu?

OpsBlu audits, fixes, and monitors everything that drives revenue for small businesses and agencies — ads, analytics, website performance, SEO, and compliance. We partner with your team to find what's broken, fix it, and keep it running.

This documentation covers the platforms, tools, and standards we work with: step-by-step guides for analytics setup, ad platform configuration, CMS-specific tracking, compliance frameworks, and troubleshooting common issues.

Start Here

New to OpsBlu? Begin with these foundational guides:

Quick Start by Role

Marketing Teams

If you're responsible for campaign tracking and conversion measurement:

  1. Review your primary Analytics Platform Guide (Google Analytics 4, Adobe Analytics, Piwik PRO, etc.)
  2. Configure tracking for your Ad Platforms (Meta Pixel, Google Ads, LinkedIn Insight Tag)
  3. Set up Website Platform Integration for your CMS or framework
  4. Enable compliance monitoring for GDPR, CCPA/CPRA, and other applicable regulations

Compliance & Privacy Officers

If you're ensuring adherence to privacy regulations:

  1. Start with Compliance Frameworks to understand which regulations apply to your organization
  2. Review GDPR Compliance for EU visitors
  3. Implement CCPA/CPRA Compliance for California residents
  4. Request an OpsBlu compliance audit for consent banner validation and data subject rights
  5. Establish a remediation workflow for any findings

Developers & Technical Teams

If you're implementing tracking code or debugging data issues:

  1. Review Analytics Platform Setup for your measurement stack
  2. Consult platform-specific Integration Guides for API access and custom implementations
  3. Use Troubleshooting Guides when encountering data discrepancies or broken tracking
  4. Reference Learning Resources for best practices in tag management and data layer design

Agency Teams

If you're managing multiple client properties:

  1. Understand How OpsBlu Works for scalable multi-client governance
  2. Review compliance requirements for each client's geographic reach
  3. Establish standardized Reporting Workflows across client accounts
  4. Implement Tag Governance Workflows to prevent unauthorized tracking additions

Explore Platform Guides

Our documentation provides step-by-step configuration, troubleshooting, and optimization guidance for every major analytics and advertising technology.

Analytics Platforms

Browse all Analytics Platform Guides →

Master setup, configuration, and troubleshooting for:

  • Google Analytics 4 - Universal Analytics migration, event tracking, BigQuery exports
  • Adobe Analytics - eVar configuration, processing rules, Data Warehouse
  • Matomo - Self-hosted analytics, privacy controls, custom dimensions
  • Mixpanel - Event-based analytics, user profiles, funnel analysis
  • Amplitude - Behavioral analytics, cohort analysis, data taxonomy
  • Heap - Autocapture setup, event filtering, retroactive analytics
  • Plausible - Lightweight tracking, privacy-first analytics
  • Simple Analytics - GDPR-compliant setup, event tracking
  • Fathom Analytics - Privacy-focused implementation
  • Segment - CDP configuration, source/destination setup
  • mParticle - Multi-platform data routing
  • Snowplow - Event pipeline architecture
  • Pendo - Product analytics, in-app guides
  • Pirsch - Cookie-free analytics implementation

Ad Platforms

Browse all Ad Platform Guides →

Configure conversion tracking and validate data flow for:

  • Meta Pixel (Facebook/Instagram Ads) - Pixel installation, Conversions API, event deduplication
  • Google Ads - Conversion tracking, remarketing tags, enhanced conversions
  • LinkedIn Insight Tag - Account-based tracking, conversion attribution
  • Twitter Pixel - Event tracking for Twitter Ads
  • TikTok Pixel - Conversion tracking for TikTok advertising
  • Pinterest Tag - Shopping and conversion events
  • Snapchat Pixel - Mobile-first conversion tracking
  • Reddit Pixel - Community-driven conversion measurement

Website Platforms

Browse all Website Platform Guides →

Deploy and validate analytics across different technology stacks:

  • WordPress - Plugin setup, theme compatibility, caching considerations
  • Shopify - E-commerce tracking, checkout events, app integrations
  • Webflow - Custom code injection, CMS integration
  • Squarespace - Code injection, limited customization guidance
  • Wix - Embedded code blocks, tracking limitations
  • Drupal - Module configuration, advanced implementations
  • Joomla - Extension setup
  • React - Single-page app tracking, route change events
  • Next.js - Server-side rendering considerations
  • Vue.js - Component-based tracking
  • Angular - SPA analytics implementation

Stay Compliant & Performant

Maintain regulatory compliance and optimize your analytics infrastructure with our specialized guides.

Compliance Frameworks

Browse all Compliance Guides →

Navigate global privacy laws and industry standards:

  • Privacy Regulations - GDPR, CCPA/CPRA, PIPEDA, LGPD, APPI (Japan), PDPA (Singapore/Thailand)
  • U.S. State Laws - Virginia VCDPA, Colorado CPA, Connecticut CTDPA, Utah UCPA, Montana CDPA, Oregon OCPA, Texas TDPSA, Delaware DPDPA
  • Accessibility Standards - WCAG, Section 508, ADA, CVAA, EN 301 549, WAI-ARIA, UNCRPD
  • Security Frameworks - SOC 2, ISO 27001, NIST Cybersecurity Framework, PCI DSS, FedRAMP
  • Industry-Specific - HIPAA, FERPA, GLBA, COPPA, FISMA, BIPA
  • Communications Compliance - CAN-SPAM, CASL, TCPA
  • EU Digital Regulations - ePrivacy Directive, Digital Services Act (DSA), Digital Markets Act (DMA), AI Act, Data Governance Act (DGA)
  • International Guidelines - OECD Privacy Guidelines, IAPP Frameworks, EDPB Guidelines, ICO Guidelines, CNIL Guidelines

Performance & Learning Library

Browse the Learning Library →

Expand your analytics expertise with tutorials, case studies, and best practices covering:

Frequently accessed resources:

Getting Help

Search the Documentation

Use the search bar at the top of any page to find specific topics, error messages, or configuration steps.

Browse by Category

Navigate using the left sidebar to explore all guides within a specific platform or compliance category.

Contact Support

Can't find what you need? Our support team can help with:

  • Account setup and onboarding
  • Custom integration requirements
  • Advanced troubleshooting
  • Enterprise deployment planning

Contact OpsBlu →

What's New

Stay informed about the latest documentation updates, new platform integrations, and feature releases:

  • New Platform Guides - Recently added documentation for emerging analytics tools
  • Compliance Updates - Guidance for newly enacted privacy regulations
  • Integration Enhancements - Expanded API documentation and webhook configurations
  • Troubleshooting Expansions - Additional diagnostic procedures for common issues

Contributing

Found an error or have a suggestion? We welcome documentation feedback:

Next Steps

Ready to dive in? Here's how to proceed:

  1. First-time users - Start with How OpsBlu Works
  2. Platform-specific setup - Choose your Analytics Platform, Ad Platform, or Website Platform
  3. Compliance requirements - Review applicable Compliance Frameworks
  4. Advanced topics - Explore the Learning Library for optimization guides

Need immediate assistance? Contact our team →

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