User Management Overview
Manage who has access to your Snapchat Ads accounts, what they can do, and how to maintain proper access controls. This guide covers the Snapchat Ads Manager permission model and best practices for enterprise teams.
Access Architecture
Snapchat Business vs. Ads Manager
Snapchat has two levels of access management:
| Level | Purpose | Best For |
|---|---|---|
| Business Manager | Manage multiple ad accounts, assets, and team members centrally | Agencies, enterprises with multiple accounts |
| Ads Manager (Direct) | Manage a single ad account | Small teams, single-account advertisers |
Recommendation: Use Business Manager if you manage more than one ad account or need to share assets (pixels, catalogs) across accounts.
Access Hierarchy
Snapchat Business Manager (optional)
├── Business Manager Roles (Admin, Member)
│ └── Asset Access (Ad Accounts, Pixels, Audiences)
│
└── Ad Account Level
└── Ad Account Roles (Admin, Advertiser, Analyst, Creative, Finance)
Roles & Permissions
Ad Account Roles
| Role | Campaigns | Reports | Pixels | Audiences | Billing | Users |
|---|---|---|---|---|---|---|
| Admin | Full | Full | Full | Full | Full | Full |
| Advertiser | Full | Full | Full | Full | View | None |
| Analyst | View | Full | View | View | View | None |
| Creative | View | View | View | None | None | None |
| Finance | None | Billing only | None | None | Full | None |
Business Manager Roles
| Role | Ad Accounts | Assets | Members | Settings |
|---|---|---|---|---|
| Admin | Full access to all | Full | Full | Full |
| Member | Assigned only | Assigned only | None | None |
Detailed Permission Breakdown
Admin Capabilities:
- Create, edit, pause, delete campaigns
- View and download all reports
- Create and manage Pixels
- Create and manage audiences
- Access billing and payment settings
- Invite and remove users
- Manage API access and integrations
- Change account settings
Advertiser Capabilities:
- Create, edit, pause, delete campaigns
- View and download all reports
- Create and manage Pixels
- Create and manage audiences
- View billing history (no editing)
- Cannot manage users
- Cannot change account settings
Analyst Capabilities:
- View campaigns (no editing)
- View and download all reports
- View Pixel configuration
- View audiences
- View billing information
- No campaign management
- No user management
Adding Users
Quick Reference
| Step | Action | Notes |
|---|---|---|
| 1 | Verify correct account | Check account selector |
| 2 | Navigate to Members | Settings → Members |
| 3 | Click Add Member | Button in top right |
| 4 | Enter email | Must be valid Snapchat account |
| 5 | Select role | Admin, Advertiser, Analyst, etc. |
| 6 | Send invite | User has 7 days to accept |
See Add User Access for detailed step-by-step instructions.
Updating Roles
When to Change Roles
| Scenario | Current Role | New Role |
|---|---|---|
| Setup complete, reduce risk | Admin | Advertiser |
| No longer managing campaigns | Advertiser | Analyst |
| Taking over billing/users | Advertiser | Admin |
| Temporary campaign help | Analyst | Advertiser |
See Update Access & Roles for detailed procedures.
Removing Users
When to Remove Access
- Employee offboarding/termination
- Contractor engagement ends
- Vendor relationship concludes
- Account consolidation
- Security incident
See Remove User Access for secure offboarding checklist.
Audit & Compliance
Quarterly Access Review
## Snapchat Ads Access Audit - Q[X] 20XX
### Account: [Ad Account ID]
| User | Email | Role | Last Active | Still Needed? | Action |
|------|-------|------|-------------|---------------|--------|
| Jane Doe | jane@co.com | Admin | 2025-12-01 | Yes | Keep |
| John Smith | john@co.com | Advertiser | 2025-10-15 | No | Remove |
### Findings
- [List any issues found]
### Actions Taken
- [List changes made]
### Next Review: [Date]
Access Log Template
| Date | Action | User | Role | Account | Changed By | Reason |
|---|---|---|---|---|---|---|
| 2025-12-10 | Added | jane@co.com | Advertiser | AD_123 | admin@co.com | New hire |
| 2025-12-08 | Removed | old@co.com | Admin | AD_123 | admin@co.com | Offboarded |
Troubleshooting
Common Issues
| Issue | Cause | Solution |
|---|---|---|
| Can't find Members section | Not an Admin | Ask Admin to make changes |
| Invite not received | Wrong email | Check spam, resend |
| Invite expired | >7 days passed | Send new invite |
| Can't remove last Admin | Platform restriction | Add another Admin first |
Available Guides
- Add User Access - Step-by-step invite process
- Update Access & Roles - Role change procedures
- Remove User Access - Secure offboarding checklist
Change Control Checklist
- Confirm the requestor and approver in your IAM or ticketing system
- Capture screenshots from Business Manager → Members after each change
- Update internal directories once access has been granted or revoked
- Note whether the user has Finance access for audit tracking