Add Users to Quora Ads: Step-by-Step

Prerequisites

• Admin access to the Quora Ads account
• User's email address (must be associated with a Quora account or the user will need to create one)
• Determined permission level based on the role matrix below

Quora Ads Role Types

Admin -- Full control including billing, user management, and all campaign operations. Limit to account owners and senior managers.

Advertiser -- Can build, launch, and optimize campaigns but cannot manage billing or users. Best for media buyers and agency partners.

Analyst -- Read-only access to campaign data and reports. Ideal for executives, clients, and stakeholders who review performance without editing.

Adding a New User

Step 1: Access Settings

1. Log in to Quora Ads Manager
2. Click account menu (top right corner)
3. Select Account Settings

Step 2: Navigate to User Management

1. Click User Management in the left menu
2. Review current users to confirm the person is not already added

Step 3: Add User

1. Click Add User
2. Enter the user's email address (must match their Quora account email)
3. Select permission level: Admin, Advertiser, or Analyst
4. Click Send Invitation

Step 4: User Acceptance

The invited user must:

1. Check email for the invitation from Quora
2. Click the invitation link
3. Create a Quora account if they do not have one
4. Accept the access grant -- access is granted immediately upon acceptance

Quora Pixel Access for Advertisers

Advertisers can manage the Quora Pixel, which is critical for conversion tracking. After adding an Advertiser, ensure they have the pixel snippet for installation:

<!-- Quora Pixel base code -->
<script>
!function(q,e,v,n,t,s){if(q.qp) return; n=q.qp=function(){n.qp?n.qp.apply(n,arguments):n.queue.push(arguments)};
n.queue=[];t=document.createElement(e);t.async=!0;t.src=v;s=document.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,'script','https://a.quora.com/qevents.js');
qp('init', 'YOUR_PIXEL_ID');
qp('track', 'ViewContent');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://q.quora.com/_/ad/YOUR_PIXEL_ID/pixel?tag=ViewContent&noscript=1"/></noscript>

Standard conversion events the Advertiser can configure:

// Track specific conversion events
qp('track', 'Generic');         // General conversion
qp('track', 'Purchase');        // Purchase completion
qp('track', 'GenerateLead');    // Lead form submission
qp('track', 'CompleteRegistration'); // Sign-up completion
qp('track', 'AddToCart');       // Add to cart action

// Custom event with parameters
qp('track', 'Purchase', {
  value: 99.99,
  currency: 'USD'
});

Analysts cannot modify pixel settings or create conversion events -- they can only view the resulting data in reports.

Managing Pending Invitations

• Users appear with Pending status until they accept
• Invitations expire after 7 days -- remove the pending entry and resend if expired
• Cancel a pending invitation at any time by clicking Remove next to the user

Common Issues

User did not receive the invitation email -- Verify the address, check spam folders, and have IT whitelist @quora.com if corporate filters are strict.

User accepted but cannot see campaigns -- Confirm they accepted with the correct Quora account. Ask them to log out, clear cookies, and log back in.

Invitation sent to wrong email -- Remove the pending invitation and resend to the correct address.

User needs both Quora Ads and Quora for Business access -- These are separate products. Quora Ads access does not grant access to Quora for Business (content marketing). Invite separately if needed.

Best Practices

1. Use the Analyst role for anyone who only needs to view reports
2. Reserve Admin for two or three account owners at most
3. Review the user list quarterly and remove stale access
4. Document who has access and why, especially for agency partners and contractors
5. Include Quora Ads in your standard onboarding and offboarding checklists