DV360 Integrations

Floodlight Integration

Floodlight is the primary conversion tracking system for DV360. Link a Floodlight configuration to your DV360 advertiser to track conversions from programmatic display, video, and audio campaigns.

Linking Floodlight to DV360

1. In DV360, go to Advertiser Settings > Floodlight
2. Select the CM360 Floodlight configuration to link (must share the same Google Marketing Platform organization)
3. Once linked, all Floodlight activities in that configuration become available for DV360 conversion tracking and optimization

Creating Floodlight Activities for DV360

In Campaign Manager 360, create activities that DV360 will use:

Floodlight Configuration > Activities > New Activity

Activity name: DV360_Purchase
Expected URL: https://example.com/thank-you
Tag format: Global site tag (gtag.js)
Counting method: Transactions (for purchases) or Standard (for leads)

Deploy the Floodlight tag on your conversion page:

<!-- Floodlight Purchase tag -->
<script>
  gtag('event', 'conversion', {
    'allow_custom_scripts': true,
    'send_to': 'DC-1234567/purchase/thank0+transactions',
    'u1': '[Revenue]',       // custom variable: order value
    'u2': '[Order ID]',      // custom variable: transaction ID
    'value': 99.99,
    'transaction_id': 'ORD-12345'
  });
</script>

Set attribution windows in DV360 under Advertiser Settings > Attribution:

• Click lookback: 30 days (default), configurable 1-90 days
• Impression lookback: 7 days (default), configurable 1-90 days

Campaign Manager 360 Integration

DV360 and CM360 share the same Google Marketing Platform organization, enabling:

• Unified trafficking -- CM360 handles creative ad serving while DV360 manages programmatic buying. Creatives assigned in CM360 are available in DV360 line items.
• Shared audiences -- Floodlight audiences created in CM360 are automatically available for targeting in DV360 without manual export.
• Cross-platform reporting -- CM360 Reporting provides unified reach and frequency data across DV360 programmatic buys and direct deals.

Link in CM360 at Admin > Linked Accounts > DV360 and confirm the advertiser mapping.

Google Analytics 4 Integration

Import GA4 audiences into DV360 for programmatic targeting based on on-site behavior.

Linking GA4 to DV360

1. In GA4, go to Admin > Product Links > Display & Video 360
2. Click Link and select your DV360 partner/advertiser
3. Enable audience sharing -- GA4 audiences with 1,000+ users become available in DV360

Using GA4 Audiences in DV360

Once linked, GA4 audiences appear under Audiences > Google Analytics in DV360's targeting options. Common use cases:

• Retarget users who viewed specific product categories
• Exclude recent purchasers from prospecting campaigns
• Build lookalike audiences from high-value customer segments

GA4 conversions can also be imported as DV360 conversion actions under Advertiser Settings > Conversions > GA4.

BigQuery Export

DV360 supports automated data transfer to BigQuery for custom analysis beyond the standard UI reports.

Setup via BigQuery Data Transfer Service

-- After enabling DV360 transfer in BigQuery:
-- Tables created automatically:
-- p_MatchTable_<advertiser_id>     -- impression-level match data
-- p_Impression_<advertiser_id>     -- impression log
-- p_Click_<advertiser_id>          -- click log
-- p_Activity_<advertiser_id>       -- conversion log
-- p_GeoTarget                      -- geographic targeting reference

-- Example: query last 7 days of conversions with cost
SELECT
  a.Activity_Timestamp,
  a.Advertiser,
  a.Campaign,
  a.Activity,
  a.Revenue,
  a.Total_Conversions
FROM `project.dataset.p_Activity_*` a
WHERE _TABLE_SUFFIX >= FORMAT_DATE('%Y%m%d', DATE_SUB(CURRENT_DATE(), INTERVAL 7 DAY))
ORDER BY a.Activity_Timestamp DESC
LIMIT 1000;

Configure the transfer at BigQuery > Transfers > Create Transfer > DV360. Select daily or weekly scheduling and specify the advertiser IDs to export.

Third-Party Data Integrations

DV360 supports audience onboarding from data partners:

Manage data partner connections at Advertiser Settings > Data Partners in DV360.

Compliance Considerations

• All linked platforms must be covered under your Google Marketing Platform data processing terms
• GA4 audience sharing requires user consent for personalized advertising in GDPR/EEA regions
• Floodlight tags must respect consent signals -- implement the grantedConsent parameter or integrate with your CMP
• BigQuery exports contain impression-level data subject to data retention policies
• Run quarterly access audits across linked CM360, GA4, and BigQuery accounts

Related

• DV360 Setup
• DV360 User Management