Amazon Advertising Add User Access | OpsBlu Docs

Amazon Advertising Add User Access

Steps to invite collaborators to Amazon Advertising with the right role for Sponsored Ads or DSP.

Add User Access

Follow this process to grant access to Amazon Advertising accounts. Amazon operates two main products - Sponsored Ads and DSP - with different access workflows. Determine which product(s) the user needs before proceeding.

When to Add Users

Add users to Amazon Advertising when:

  • New campaign manager needs to create or optimize Sponsored Products, Brands, or Display campaigns
  • External agency contracted to manage Sponsored Ads or DSP for specific advertisers or marketplaces
  • Client requests read-only access to monitor campaign performance
  • Finance or billing teams need invoice visibility
  • Data analyst requires reporting access for dashboards
  • Temporary contractor needs access for product launch or seasonal campaign
  • DSP trader needs to manage programmatic line items

Prerequisites

Before inviting a user, gather:

  • Administrator permissions on the relevant Sponsored Ads account or DSP seat
  • User's Amazon-associated email (they must have or create an Amazon account)
  • Which product they need: Sponsored Ads, DSP, or both
  • Role needed:
    • Sponsored Ads: Administrator, Editor, Viewer, or Billing
    • DSP: Administrator, Operator, or Analyst
  • Which marketplace accounts (Sponsored) or DSP seats/advertisers they should access
  • Approval from account owner or finance team

Role selection guidance:

Sponsored Ads:

  • Administrator: For users managing billing, payment methods, or other users
  • Editor: For campaign managers creating and optimizing campaigns. Most common role.
  • Viewer: For analysts or clients needing read-only reporting
  • Billing: For accounts payable teams needing invoice access only

DSP:

  • Administrator: For seat managers handling billing, users, pixels, or advertiser configuration
  • Operator: For traders managing line items and campaigns. Most common role.
  • Analyst: For reporting access without editing rights

Invite Workflow (Sponsored Ads)

Step 1: Access user management

  1. Sign in to Amazon Advertising
  2. Select the correct advertiser profile or manager account
  3. Go to Settings → User management

Step 2: Initiate invitation

  1. Click Add user or Invite user
  2. A form will appear for user details

Step 3: Enter user information

  1. Email address: Enter user's Amazon-associated email
  2. Role: Select Administrator, Editor, Viewer, or Billing
  3. Marketplace access: Select which marketplaces they should access (US, UK, etc.)
  4. If using manager account, select which advertiser profiles they need

Step 4: Send invitation

  1. Review selections
  2. Click Send invite
  3. User appears as Pending until they accept
  4. Amazon sends email invitation (expires in 7-30 days)

Step 5: Verify invitation sent

  1. Confirm user appears in pending list
  2. Note invitation date for follow-up

Invite Workflow (DSP)

Step 1: Access DSP user management

  1. Open Amazon DSP console
  2. Select the correct seat
  3. Navigate to Admin → User Management

Step 2: Initiate invitation

  1. Click Invite User or Add User

Step 3: Enter user information

  1. Email address: Enter user's Amazon-associated email
  2. Role: Select Administrator, Operator, or Analyst
  3. Seat permissions: Set whether they have seat-wide or advertiser-specific access
  4. Advertiser access: If limiting to specific advertisers, select which ones

Step 4: Send invitation

  1. Review selections
  2. Click Send invitation
  3. User appears as Pending
  4. DSP sends email invitation

Step 5: Verify invitation sent

  1. Confirm user appears in pending users list
  2. Note invitation for follow-up

Post-Invite Follow-Up

User communication

  • Notify user invitation sent to their Amazon-associated email
  • Provide acceptance deadline (typically 72 hours recommended, though invitation may not expire for 7-30 days)
  • Confirm they have an Amazon account; if not, they must create one
  • Share onboarding materials: campaign naming conventions, marketplace-specific guidelines, DSP trading strategies

Documentation

  • Capture invitation details in access log:
    • User email
    • Role assigned (per product)
    • Marketplaces or DSP seats/advertisers granted
    • Date invited
    • Approver name
  • Screenshot pending user for compliance

Validation

  • Once user accepts, verify they can:
    • Sponsored Ads: See expected advertiser profiles and marketplaces
    • DSP: Access correct seat and advertisers
  • If Editor/Operator, verify can create campaigns/line items
  • If Viewer/Analyst, verify read-only access
  • If Administrator, verify can access user management and billing

Tracking and review

  • Set quarterly review reminder
  • If contractor, document planned removal date
  • Update internal roster or SSO directory

Troubleshooting

User doesn't have Amazon account:

  • They must create an Amazon account using the invited email before accepting
  • Share Amazon account creation link if needed

User can't find invitation email:

  • Check spam/junk folders
  • Resend invitation from User management
  • Verify correct email was used

User accepted but can't see expected advertisers:

  • Verify correct advertiser profiles/marketplaces were assigned (Sponsored)
  • Check seat and advertiser permissions (DSP)
  • Have user log out and back in

Wrong role assigned:

  • Edit user immediately from User management
  • Role changes take effect on next login

User needs both Sponsored and DSP:

  • Add them separately to each product
  • They'll use same Amazon account for both

Common Use Cases

Onboarding agency for Sponsored Ads:

  • Role: Editor
  • Marketplaces: Those covered by contract
  • Follow-up: Provide campaign naming conventions, ASIN guidelines, budget limits

Adding client stakeholder:

  • Role: Viewer (Sponsored) or Analyst (DSP)
  • Access: Only their own advertiser/marketplace
  • Follow-up: Show dashboards, emphasize read-only limitations

Onboarding DSP trader:

  • Role: Operator
  • Seat/Advertisers: Specific to their portfolio
  • Follow-up: Provide deal ID access, creative specs, brand safety guidelines

Adding finance team member:

  • Role: Billing (Sponsored) or Administrator (DSP if they manage billing)
  • Access: All relevant accounts
  • Follow-up: Confirm invoice download access

Temporary contractor for launch:

  • Role: Editor/Operator
  • Access: Only launch-related advertiser/marketplace
  • Follow-up: Document end date, set removal reminder

Best Practices

  • Confirm user has Amazon account before inviting
  • Start with minimal permissions and expand if needed
  • Document every invitation with approver and reason
  • Set review reminders for temporary users
  • Separate billing from campaign roles when possible
  • Add to each product separately (Sponsored and DSP are independent)
  • Screenshot pending invitations for compliance
  • Verify acceptance within 72 hours
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