<!-- canonical: https://opsblu.com/data/washington/olympia/ -->
# Local businesses in Olympia, WA: website & marketing data

Updated 2026-10-21 · Source: https://opsblu.com/data/washington/olympia/ · Aggregates only; counts under 5 shown as <5.


Of the 171 local businesses we follow in Olympia, WA, 31% have no website, 23% are buying ads, and 18 of those advertisers have no server-side tracking.

Website coverage in Olympia, WA: 69% of local businesses have a site. The most common platform is WordPress at 47% of sites.

88% of business websites in Olympia, WA fail at least one Core Web Vital on mobile. That is 104 sites a performance-focused agency could measurably improve.

Ads without measurement: 18 local businesses in Olympia, WA buy Google or Meta ads with no server-side conversion tracking. 52% of sites have any analytics tag; 53% use a consent tool.

20 local businesses opened in Olympia, WA in the last quarter. Contact coverage across the whole set: 89% have a phone on record, 51% an email.

Platform mix for local businesses in Olympia, WA: WordPress 55, Wix 19, Squarespace 14, Shopify 6, other 24, no site 53.

## Field coverage

| Metric | Count | % of total |
| --- | --- | --- |
| Businesses tracked | 171 | 100% |
| Phone on record | 153 | 89% |
| Has a website | 118 | 69% |
| Email on record | 87 | 51% |
| Running ads | 27 | 16% |
| Failing Core Web Vitals (of sites) | 104 | 88% |
| No website | 53 | 31% |
| New in last 90 days | 20 | 12% |
| Fully enriched | 171 | 100% |

## Website platforms

| Platform | Sites | % of sites |
| --- | --- | --- |
| WordPress | 55 | 47% |
| Wix | 19 | 16% |
| Squarespace | 14 | 12% |
| Shopify | 6 | 5% |
| Other / custom | 24 | 20% |
| No website | 53 | — |

## Analytics and ads

| Signal | Count | Share |
| --- | --- | --- |
| Analytics tag present | 61 | 52% |
| Running paid ads | 27 | 23% |
| Server-side conversion tracking | 9 | 33% of advertisers |
| Ads with browser-only tracking | 18 | 67% of advertisers |
| Consent tool present | 63 | 53% |

## New businesses by month (trailing 12)

| Month | New businesses |
| --- | --- |
| 2025-11 | 7 |
| 2025-12 | 7 |
| 2026-01 | 5 |
| 2026-02 | 5 |
| 2026-03 | 7 |
| 2026-04 | <5 |
| 2026-05 | 5 |
| 2026-06 | 9 |
| 2026-07 | 5 |
| 2026-08 | 5 |
| 2026-09 | 8 |
| 2026-10 | 6 |

## Categories in Olympia

| Category | Businesses | Markdown | HTML |
| --- | --- | --- | --- |
| Restaurants | 15 | https://opsblu.com/data/washington/olympia/restaurants.md | https://opsblu.com/data/washington/olympia/restaurants/ |
| Auto Repair Shops | 14 | https://opsblu.com/data/washington/olympia/auto-repair.md | https://opsblu.com/data/washington/olympia/auto-repair/ |
| General Contractors | 11 | https://opsblu.com/data/washington/olympia/general-contractors.md | https://opsblu.com/data/washington/olympia/general-contractors/ |
| Law Firms | 11 | https://opsblu.com/data/washington/olympia/law-firms.md | https://opsblu.com/data/washington/olympia/law-firms/ |
| Plumbers | 11 | https://opsblu.com/data/washington/olympia/plumbers.md | https://opsblu.com/data/washington/olympia/plumbers/ |
| Cleaning Services | 10 | https://opsblu.com/data/washington/olympia/cleaning-services.md | https://opsblu.com/data/washington/olympia/cleaning-services/ |
| Hair Salons | 10 | https://opsblu.com/data/washington/olympia/salons.md | https://opsblu.com/data/washington/olympia/salons/ |
| Electricians | 9 | https://opsblu.com/data/washington/olympia/electricians.md | https://opsblu.com/data/washington/olympia/electricians/ |
| Landscapers | 9 | https://opsblu.com/data/washington/olympia/landscapers.md | https://opsblu.com/data/washington/olympia/landscapers/ |
| Accountants | 8 | https://opsblu.com/data/washington/olympia/accountants.md | https://opsblu.com/data/washington/olympia/accountants/ |
| Real Estate Agents | 8 | https://opsblu.com/data/washington/olympia/real-estate-agents.md | https://opsblu.com/data/washington/olympia/real-estate-agents/ |
| Coffee Shops | 7 | https://opsblu.com/data/washington/olympia/coffee-shops.md | https://opsblu.com/data/washington/olympia/coffee-shops/ |
| Dentists | 7 | https://opsblu.com/data/washington/olympia/dentists.md | https://opsblu.com/data/washington/olympia/dentists/ |
| Insurance Agents | 7 | https://opsblu.com/data/washington/olympia/insurance-agents.md | https://opsblu.com/data/washington/olympia/insurance-agents/ |
| HVAC Contractors | 6 | https://opsblu.com/data/washington/olympia/hvac-contractors.md | https://opsblu.com/data/washington/olympia/hvac-contractors/ |
| Physical Therapists | 6 | https://opsblu.com/data/washington/olympia/physical-therapists.md | https://opsblu.com/data/washington/olympia/physical-therapists/ |
| Roofers | 6 | https://opsblu.com/data/washington/olympia/roofers.md | https://opsblu.com/data/washington/olympia/roofers/ |
| Veterinarians | 6 | https://opsblu.com/data/washington/olympia/veterinarians.md | https://opsblu.com/data/washington/olympia/veterinarians/ |
| Chiropractors | 5 | https://opsblu.com/data/washington/olympia/chiropractors.md | https://opsblu.com/data/washington/olympia/chiropractors/ |
| Gyms | 5 | https://opsblu.com/data/washington/olympia/gyms.md | https://opsblu.com/data/washington/olympia/gyms/ |

## Nearby cities

- Tacoma, WA: https://opsblu.com/data/washington/tacoma.md
- Kent, WA: https://opsblu.com/data/washington/kent.md
- Seattle, WA: https://opsblu.com/data/washington/seattle.md
- Bellevue, WA: https://opsblu.com/data/washington/bellevue.md
- Everett, WA: https://opsblu.com/data/washington/everett.md

## Links

- HTML page: https://opsblu.com/data/washington/olympia/
- State: https://opsblu.com/data/washington.md
- JSON: https://opsblu.com/v1/stats?state=washington&city=olympia
- All data pages: https://opsblu.com/data.md

## How to get the records

Opening a record costs 3 credits ($0.03), or 10 credits ($0.10) if it is hot (new or changed in the last 30 days), billed once per unique record per calendar month. Searching and these aggregates are free. New accounts with a business email get 250 free credits (about 80 records). 171 businesses match this page.

```bash
# Free aggregate (this page as JSON)
curl "https://opsblu.com/v1/stats?state=washington&city=olympia"

# Free list: names + signals, no contacts
curl -H "Authorization: Bearer ob_live_YOUR_KEY" "https://opsblu.com/v1/businesses?state=washington&city=olympia&limit=100"

# Paid: open one record (phone, email, website, CWV, tracking)
curl -H "Authorization: Bearer ob_live_YOUR_KEY" "https://opsblu.com/v1/businesses/{id}"
```

MCP (streamable HTTP at `https://opsblu.com/mcp`):

```text
territory_stats(state="washington", city="olympia")        # free
search_businesses(state="washington", city="olympia", no_website=true)   # free
get_business(id="…")            # 3 credits, 10 if hot
```

Sign up: https://opsblu.com/signup?state=washington&city=olympia · API docs: https://opsblu.com/docs/api · MCP setup: https://opsblu.com/docs/mcp · OpenAPI: https://opsblu.com/openapi.json

Business owners can opt out at https://opsblu.com/remove. Sources and freshness: https://opsblu.com/methodology.