<!-- canonical: https://opsblu.com/data/oregon/salem/general-contractors/ -->
# General Contractors in Salem, OR: website & marketing data

Updated 2026-10-22 · Source: https://opsblu.com/data/oregon/salem/general-contractors/ · Aggregates only; counts under 5 shown as <5.

32 general contractors in Salem, OR, refreshed continuously. 80% of their websites fail Core Web Vitals, 53% have no site, and 6 opened in the last 90 days.

Website coverage in Salem, OR: 47% of general contractors have a site. The most common platform is WordPress at 40% of sites.

80% of general contractor websites in Salem, OR fail at least one Core Web Vital on mobile. That is 12 sites a performance-focused agency could measurably improve.

Ads without measurement: <5 general contractors in Salem, OR buy Google or Meta ads with no server-side conversion tracking. 73% of sites have any analytics tag; 67% use a consent tool.

6 general contractors opened in Salem, OR in the last quarter. Contact coverage across the whole set: 97% have a phone on record, 47% an email.

Platform mix for general contractors in Salem, OR: WordPress 6, Wix <5, Squarespace <5, Shopify 0, other 5, no site 17.

## Field coverage

| Metric | Count | % of total |
| --- | --- | --- |
| Businesses tracked | 32 | 100% |
| Phone on record | 31 | 97% |
| Has a website | 15 | 47% |
| Email on record | 15 | 47% |
| Running ads | <5 | — |
| Failing Core Web Vitals (of sites) | 12 | 80% |
| No website | 17 | 53% |
| New in last 90 days | 6 | 19% |
| Fully enriched | 32 | 100% |

## Website platforms

| Platform | Sites | % of sites |
| --- | --- | --- |
| WordPress | 6 | 40% |
| Wix | <5 | — |
| Squarespace | <5 | — |
| Shopify | 0 | 0% |
| Other / custom | 5 | 33% |
| No website | 17 | — |

## Analytics and ads

| Signal | Count | Share |
| --- | --- | --- |
| Analytics tag present | 11 | 73% |
| Running paid ads | <5 | — |
| Server-side conversion tracking | <5 | — of advertisers |
| Ads with browser-only tracking | <5 | — of advertisers |
| Consent tool present | 10 | 67% |

## New businesses by month (trailing 12)

| Month | New businesses |
| --- | --- |
| 2025-11 | <5 |
| 2025-12 | 0 |
| 2026-01 | <5 |
| 2026-02 | 0 |
| 2026-03 | <5 |
| 2026-04 | <5 |
| 2026-05 | 0 |
| 2026-06 | <5 |
| 2026-07 | <5 |
| 2026-08 | <5 |
| 2026-09 | <5 |
| 2026-10 | <5 |

## Compared with all businesses in Salem

| Metric | General Contractors | All Salem |
| --- | --- | --- |
| No website | 53% | 31% |
| Sites failing Core Web Vitals | 80% | 90% |
| Sites running ads | — | 24% |
| Advertisers with server-side tracking | — | 20% |
| Phone on record | 97% | 91% |
| Email on record | 47% | 51% |

## Other categories in Salem

- Restaurants (51): https://opsblu.com/data/oregon/salem/restaurants.md
- Law Firms (32): https://opsblu.com/data/oregon/salem/law-firms.md
- Plumbers (27): https://opsblu.com/data/oregon/salem/plumbers.md
- Auto Repair Shops (26): https://opsblu.com/data/oregon/salem/auto-repair.md
- Coffee Shops (26): https://opsblu.com/data/oregon/salem/coffee-shops.md
- Hair Salons (26): https://opsblu.com/data/oregon/salem/salons.md
- Accountants (24): https://opsblu.com/data/oregon/salem/accountants.md
- Cleaning Services (22): https://opsblu.com/data/oregon/salem/cleaning-services.md
- Landscapers (22): https://opsblu.com/data/oregon/salem/landscapers.md
- Real Estate Agents (20): https://opsblu.com/data/oregon/salem/real-estate-agents.md
- Chiropractors (18): https://opsblu.com/data/oregon/salem/chiropractors.md
- Dentists (18): https://opsblu.com/data/oregon/salem/dentists.md

## General Contractors nearby

- Beaverton, OR: https://opsblu.com/data/oregon/beaverton/general-contractors.md
- Hillsboro, OR: https://opsblu.com/data/oregon/hillsboro/general-contractors.md
- Portland, OR: https://opsblu.com/data/oregon/portland/general-contractors.md
- Gresham, OR: https://opsblu.com/data/oregon/gresham/general-contractors.md
- Vancouver, WA: https://opsblu.com/data/washington/vancouver/general-contractors.md

## Links

- HTML page: https://opsblu.com/data/oregon/salem/general-contractors/
- City: https://opsblu.com/data/oregon/salem.md
- State: https://opsblu.com/data/oregon.md
- JSON: https://opsblu.com/v1/stats?state=oregon&city=salem&category=general-contractors
- All data pages: https://opsblu.com/data.md

## How to get the records

Opening a record costs 3 credits ($0.03), or 10 credits ($0.10) if it is hot (new or changed in the last 30 days), billed once per unique record per calendar month. Searching and these aggregates are free. New accounts with a business email get 250 free credits (about 80 records). 32 general contractors match this page.

```bash
# Free aggregate (this page as JSON)
curl "https://opsblu.com/v1/stats?state=oregon&city=salem&category=general-contractors"

# Free list: names + signals, no contacts
curl -H "Authorization: Bearer ob_live_YOUR_KEY" "https://opsblu.com/v1/businesses?state=oregon&city=salem&category=general-contractors&limit=100"

# Paid: open one record (phone, email, website, CWV, tracking)
curl -H "Authorization: Bearer ob_live_YOUR_KEY" "https://opsblu.com/v1/businesses/{id}"
```

MCP (streamable HTTP at `https://opsblu.com/mcp`):

```text
territory_stats(state="oregon", city="salem", category="general-contractors")        # free
search_businesses(state="oregon", city="salem", category="general-contractors", no_website=true)   # free
get_business(id="…")            # 3 credits, 10 if hot
```

Sign up: https://opsblu.com/signup?state=oregon&city=salem&category=general-contractors · API docs: https://opsblu.com/docs/api · MCP setup: https://opsblu.com/docs/mcp · OpenAPI: https://opsblu.com/openapi.json

Business owners can opt out at https://opsblu.com/remove. Sources and freshness: https://opsblu.com/methodology.