<!-- canonical: https://opsblu.com/data/oregon/salem/ -->
# Local businesses in Salem, OR: website & marketing data

Updated 2026-10-22 · Source: https://opsblu.com/data/oregon/salem/ · Aggregates only; counts under 5 shown as <5.


448 local businesses in Salem, OR, refreshed continuously. 90% of their websites fail Core Web Vitals, 31% have no site, and 55 opened in the last 90 days.

Website coverage in Salem, OR: 69% of local businesses have a site. The most common platform is WordPress at 45% of sites.

90% of business websites in Salem, OR fail at least one Core Web Vital on mobile. That is 277 sites a performance-focused agency could measurably improve.

Ads without measurement: 60 local businesses in Salem, OR buy Google or Meta ads with no server-side conversion tracking. 68% of sites have any analytics tag; 57% use a consent tool.

55 local businesses opened in Salem, OR in the last quarter. Contact coverage across the whole set: 91% have a phone on record, 51% an email.

Platform mix for local businesses in Salem, OR: WordPress 139, Wix 42, Squarespace 47, Shopify 19, other 61, no site 140.

## Field coverage

| Metric | Count | % of total |
| --- | --- | --- |
| Businesses tracked | 448 | 100% |
| Phone on record | 407 | 91% |
| Has a website | 308 | 69% |
| Email on record | 228 | 51% |
| Running ads | 75 | 17% |
| Failing Core Web Vitals (of sites) | 277 | 90% |
| No website | 140 | 31% |
| New in last 90 days | 55 | 12% |
| Fully enriched | 448 | 100% |

## Website platforms

| Platform | Sites | % of sites |
| --- | --- | --- |
| WordPress | 139 | 45% |
| Wix | 42 | 14% |
| Squarespace | 47 | 15% |
| Shopify | 19 | 6% |
| Other / custom | 61 | 20% |
| No website | 140 | — |

## Analytics and ads

| Signal | Count | Share |
| --- | --- | --- |
| Analytics tag present | 209 | 68% |
| Running paid ads | 75 | 24% |
| Server-side conversion tracking | 15 | 20% of advertisers |
| Ads with browser-only tracking | 60 | 80% of advertisers |
| Consent tool present | 175 | 57% |

## New businesses by month (trailing 12)

| Month | New businesses |
| --- | --- |
| 2025-11 | 16 |
| 2025-12 | 14 |
| 2026-01 | 10 |
| 2026-02 | 15 |
| 2026-03 | 14 |
| 2026-04 | 12 |
| 2026-05 | 8 |
| 2026-06 | 22 |
| 2026-07 | 18 |
| 2026-08 | 21 |
| 2026-09 | 21 |
| 2026-10 | 10 |

## Categories in Salem

| Category | Businesses | Markdown | HTML |
| --- | --- | --- | --- |
| Restaurants | 51 | https://opsblu.com/data/oregon/salem/restaurants.md | https://opsblu.com/data/oregon/salem/restaurants/ |
| General Contractors | 32 | https://opsblu.com/data/oregon/salem/general-contractors.md | https://opsblu.com/data/oregon/salem/general-contractors/ |
| Law Firms | 32 | https://opsblu.com/data/oregon/salem/law-firms.md | https://opsblu.com/data/oregon/salem/law-firms/ |
| Plumbers | 27 | https://opsblu.com/data/oregon/salem/plumbers.md | https://opsblu.com/data/oregon/salem/plumbers/ |
| Auto Repair Shops | 26 | https://opsblu.com/data/oregon/salem/auto-repair.md | https://opsblu.com/data/oregon/salem/auto-repair/ |
| Coffee Shops | 26 | https://opsblu.com/data/oregon/salem/coffee-shops.md | https://opsblu.com/data/oregon/salem/coffee-shops/ |
| Hair Salons | 26 | https://opsblu.com/data/oregon/salem/salons.md | https://opsblu.com/data/oregon/salem/salons/ |
| Accountants | 24 | https://opsblu.com/data/oregon/salem/accountants.md | https://opsblu.com/data/oregon/salem/accountants/ |
| Cleaning Services | 22 | https://opsblu.com/data/oregon/salem/cleaning-services.md | https://opsblu.com/data/oregon/salem/cleaning-services/ |
| Landscapers | 22 | https://opsblu.com/data/oregon/salem/landscapers.md | https://opsblu.com/data/oregon/salem/landscapers/ |
| Real Estate Agents | 20 | https://opsblu.com/data/oregon/salem/real-estate-agents.md | https://opsblu.com/data/oregon/salem/real-estate-agents/ |
| Chiropractors | 18 | https://opsblu.com/data/oregon/salem/chiropractors.md | https://opsblu.com/data/oregon/salem/chiropractors/ |
| Dentists | 18 | https://opsblu.com/data/oregon/salem/dentists.md | https://opsblu.com/data/oregon/salem/dentists/ |
| Insurance Agents | 18 | https://opsblu.com/data/oregon/salem/insurance-agents.md | https://opsblu.com/data/oregon/salem/insurance-agents/ |
| Electricians | 17 | https://opsblu.com/data/oregon/salem/electricians.md | https://opsblu.com/data/oregon/salem/electricians/ |
| HVAC Contractors | 16 | https://opsblu.com/data/oregon/salem/hvac-contractors.md | https://opsblu.com/data/oregon/salem/hvac-contractors/ |
| Roofers | 14 | https://opsblu.com/data/oregon/salem/roofers.md | https://opsblu.com/data/oregon/salem/roofers/ |
| Veterinarians | 14 | https://opsblu.com/data/oregon/salem/veterinarians.md | https://opsblu.com/data/oregon/salem/veterinarians/ |
| Gyms | 13 | https://opsblu.com/data/oregon/salem/gyms.md | https://opsblu.com/data/oregon/salem/gyms/ |
| Physical Therapists | 12 | https://opsblu.com/data/oregon/salem/physical-therapists.md | https://opsblu.com/data/oregon/salem/physical-therapists/ |

## Nearby cities

- Beaverton, OR: https://opsblu.com/data/oregon/beaverton.md
- Hillsboro, OR: https://opsblu.com/data/oregon/hillsboro.md
- Portland, OR: https://opsblu.com/data/oregon/portland.md
- Gresham, OR: https://opsblu.com/data/oregon/gresham.md
- Vancouver, WA: https://opsblu.com/data/washington/vancouver.md

## Links

- HTML page: https://opsblu.com/data/oregon/salem/
- State: https://opsblu.com/data/oregon.md
- JSON: https://opsblu.com/v1/stats?state=oregon&city=salem
- All data pages: https://opsblu.com/data.md

## How to get the records

Opening a record costs 3 credits ($0.03), or 10 credits ($0.10) if it is hot (new or changed in the last 30 days), billed once per unique record per calendar month. Searching and these aggregates are free. New accounts with a business email get 250 free credits (about 80 records). 448 businesses match this page.

```bash
# Free aggregate (this page as JSON)
curl "https://opsblu.com/v1/stats?state=oregon&city=salem"

# Free list: names + signals, no contacts
curl -H "Authorization: Bearer ob_live_YOUR_KEY" "https://opsblu.com/v1/businesses?state=oregon&city=salem&limit=100"

# Paid: open one record (phone, email, website, CWV, tracking)
curl -H "Authorization: Bearer ob_live_YOUR_KEY" "https://opsblu.com/v1/businesses/{id}"
```

MCP (streamable HTTP at `https://opsblu.com/mcp`):

```text
territory_stats(state="oregon", city="salem")        # free
search_businesses(state="oregon", city="salem", no_website=true)   # free
get_business(id="…")            # 3 credits, 10 if hot
```

Sign up: https://opsblu.com/signup?state=oregon&city=salem · API docs: https://opsblu.com/docs/api · MCP setup: https://opsblu.com/docs/mcp · OpenAPI: https://opsblu.com/openapi.json

Business owners can opt out at https://opsblu.com/remove. Sources and freshness: https://opsblu.com/methodology.