<!-- canonical: https://opsblu.com/data/oregon/portland/ -->
# Local businesses in Portland, OR: website & marketing data

Updated 2026-10-22 · Source: https://opsblu.com/data/oregon/portland/ · Aggregates only; counts under 5 shown as <5.


1,791 local businesses in Portland, OR, refreshed continuously. 87% of their websites fail Core Web Vitals, 30% have no site, and 199 opened in the last 90 days.

30% of local businesses in Portland, OR have no website we can find, which is 543 businesses relying on a listing and a phone number.

Core Web Vitals pass rate for local businesses in Portland, OR: 13%. 1,086 sites fail on LCP, CLS or INP.

301 local businesses in Portland, OR are advertising. 20% of them have server-side tracking in place, which leaves 241 optimizing on incomplete data.

199 local businesses in Portland, OR first appeared in the last 90 days. New businesses are flagged hot for 30 days and show up in change feeds the day we see them.

Platform mix for local businesses in Portland, OR: WordPress 503, Wix 212, Squarespace 163, Shopify 66, other 304, no site 543.

## Field coverage

| Metric | Count | % of total |
| --- | --- | --- |
| Businesses tracked | 1,791 | 100% |
| Phone on record | 1,640 | 92% |
| Has a website | 1,248 | 70% |
| Email on record | 926 | 52% |
| Running ads | 301 | 17% |
| Failing Core Web Vitals (of sites) | 1,086 | 87% |
| No website | 543 | 30% |
| New in last 90 days | 199 | 11% |
| Fully enriched | 1,791 | 100% |

## Website platforms

| Platform | Sites | % of sites |
| --- | --- | --- |
| WordPress | 503 | 40% |
| Wix | 212 | 17% |
| Squarespace | 163 | 13% |
| Shopify | 66 | 5% |
| Other / custom | 304 | 24% |
| No website | 543 | — |

## Analytics and ads

| Signal | Count | Share |
| --- | --- | --- |
| Analytics tag present | 780 | 63% |
| Running paid ads | 301 | 24% |
| Server-side conversion tracking | 60 | 20% of advertisers |
| Ads with browser-only tracking | 241 | 80% of advertisers |
| Consent tool present | 721 | 58% |

## New businesses by month (trailing 12)

| Month | New businesses |
| --- | --- |
| 2025-11 | 61 |
| 2025-12 | 42 |
| 2026-01 | 67 |
| 2026-02 | 45 |
| 2026-03 | 54 |
| 2026-04 | 56 |
| 2026-05 | 69 |
| 2026-06 | 77 |
| 2026-07 | 53 |
| 2026-08 | 75 |
| 2026-09 | 75 |
| 2026-10 | 40 |

## Categories in Portland

| Category | Businesses | Markdown | HTML |
| --- | --- | --- | --- |
| Restaurants | 165 | https://opsblu.com/data/oregon/portland/restaurants.md | https://opsblu.com/data/oregon/portland/restaurants/ |
| Law Firms | 134 | https://opsblu.com/data/oregon/portland/law-firms.md | https://opsblu.com/data/oregon/portland/law-firms/ |
| Hair Salons | 134 | https://opsblu.com/data/oregon/portland/salons.md | https://opsblu.com/data/oregon/portland/salons/ |
| Landscapers | 121 | https://opsblu.com/data/oregon/portland/landscapers.md | https://opsblu.com/data/oregon/portland/landscapers/ |
| Auto Repair Shops | 113 | https://opsblu.com/data/oregon/portland/auto-repair.md | https://opsblu.com/data/oregon/portland/auto-repair/ |
| Real Estate Agents | 113 | https://opsblu.com/data/oregon/portland/real-estate-agents.md | https://opsblu.com/data/oregon/portland/real-estate-agents/ |
| General Contractors | 98 | https://opsblu.com/data/oregon/portland/general-contractors.md | https://opsblu.com/data/oregon/portland/general-contractors/ |
| Coffee Shops | 96 | https://opsblu.com/data/oregon/portland/coffee-shops.md | https://opsblu.com/data/oregon/portland/coffee-shops/ |
| Cleaning Services | 92 | https://opsblu.com/data/oregon/portland/cleaning-services.md | https://opsblu.com/data/oregon/portland/cleaning-services/ |
| Plumbers | 92 | https://opsblu.com/data/oregon/portland/plumbers.md | https://opsblu.com/data/oregon/portland/plumbers/ |
| Dentists | 90 | https://opsblu.com/data/oregon/portland/dentists.md | https://opsblu.com/data/oregon/portland/dentists/ |
| HVAC Contractors | 70 | https://opsblu.com/data/oregon/portland/hvac-contractors.md | https://opsblu.com/data/oregon/portland/hvac-contractors/ |
| Accountants | 68 | https://opsblu.com/data/oregon/portland/accountants.md | https://opsblu.com/data/oregon/portland/accountants/ |
| Insurance Agents | 67 | https://opsblu.com/data/oregon/portland/insurance-agents.md | https://opsblu.com/data/oregon/portland/insurance-agents/ |
| Chiropractors | 62 | https://opsblu.com/data/oregon/portland/chiropractors.md | https://opsblu.com/data/oregon/portland/chiropractors/ |
| Electricians | 62 | https://opsblu.com/data/oregon/portland/electricians.md | https://opsblu.com/data/oregon/portland/electricians/ |
| Physical Therapists | 62 | https://opsblu.com/data/oregon/portland/physical-therapists.md | https://opsblu.com/data/oregon/portland/physical-therapists/ |
| Roofers | 55 | https://opsblu.com/data/oregon/portland/roofers.md | https://opsblu.com/data/oregon/portland/roofers/ |
| Gyms | 50 | https://opsblu.com/data/oregon/portland/gyms.md | https://opsblu.com/data/oregon/portland/gyms/ |
| Veterinarians | 47 | https://opsblu.com/data/oregon/portland/veterinarians.md | https://opsblu.com/data/oregon/portland/veterinarians/ |

## Nearby cities

- Beaverton, OR: https://opsblu.com/data/oregon/beaverton.md
- Vancouver, WA: https://opsblu.com/data/washington/vancouver.md
- Gresham, OR: https://opsblu.com/data/oregon/gresham.md
- Hillsboro, OR: https://opsblu.com/data/oregon/hillsboro.md
- Salem, OR: https://opsblu.com/data/oregon/salem.md

## Links

- HTML page: https://opsblu.com/data/oregon/portland/
- State: https://opsblu.com/data/oregon.md
- JSON: https://opsblu.com/v1/stats?state=oregon&city=portland
- All data pages: https://opsblu.com/data.md

## How to get the records

Opening a record costs 3 credits ($0.03), or 10 credits ($0.10) if it is hot (new or changed in the last 30 days), billed once per unique record per calendar month. Searching and these aggregates are free. New accounts with a business email get 250 free credits (about 80 records). 1,791 businesses match this page.

```bash
# Free aggregate (this page as JSON)
curl "https://opsblu.com/v1/stats?state=oregon&city=portland"

# Free list: names + signals, no contacts
curl -H "Authorization: Bearer ob_live_YOUR_KEY" "https://opsblu.com/v1/businesses?state=oregon&city=portland&limit=100"

# Paid: open one record (phone, email, website, CWV, tracking)
curl -H "Authorization: Bearer ob_live_YOUR_KEY" "https://opsblu.com/v1/businesses/{id}"
```

MCP (streamable HTTP at `https://opsblu.com/mcp`):

```text
territory_stats(state="oregon", city="portland")        # free
search_businesses(state="oregon", city="portland", no_website=true)   # free
get_business(id="…")            # 3 credits, 10 if hot
```

Sign up: https://opsblu.com/signup?state=oregon&city=portland · API docs: https://opsblu.com/docs/api · MCP setup: https://opsblu.com/docs/mcp · OpenAPI: https://opsblu.com/openapi.json

Business owners can opt out at https://opsblu.com/remove. Sources and freshness: https://opsblu.com/methodology.